Learn how Podscribe Audience Segments enable smarter targeting, clearer measurement, and better optimization across podcast advertising campaigns.

Discover Podscribe’s new Double Device Graph integration with TransUnion — combining two major device graphs for 3x more identifiers and 85%+ household match rates for better attribution accuracy.

Unlock Podscribe’s Publisher Benchmarks to show advertisers how your shows outperform category averages with real performance data—not just downloads.

Learn how Podscribe’s Audience Overlap tool helps advertisers monitor listener exposure, minimize duplication, and make data-driven campaign decisions for better reach.

Discover Podscribe’s latest updates to Smart Promos and Smart Links — improved tracking, tagging, and attribution for clearer conversion insights and campaign optimization.

Learn how Podscribe’s Lag Report breaks down conversion timing—from 24 hours to weeks—so advertisers can optimize attribution windows and campaign timing with data.

Discover the new Podscribe Ranker — a cross-platform ranking tool that tracks podcast downloads and YouTube views, highlights growth trends, and delivers smarter insights for advertisers and publishers.

Conversion Rate by Podcast Player: How Listening Source Impacts Ad Performance

Learn why the length of non-host read podcast ads has limited influence on conversions and what advertisers should focus on instead for better results.

Learn how iOS 17 changes reduced phantom impressions and improved impression-based ad performance, leading to more accurate podcast ad measurement and stronger campaign insights.

Discover which podcast attribution model fits your needs and how Podscribe’s dynamic configurations help you compare models in real time to optimize ad performance and insights.

Explore Podscribe’s Q4 2023 benchmark insights on how ad read length affects podcast ad visitor rates, including why longer reads tend to drive higher engagement.

Discover how multi-touch attribution tracks listener journeys across multiple ads, assigns partial credit to each touchpoint, and helps advertisers optimize spend and ROI.

Explore the intricacies of attribution models in podcast advertising with our expert guide. Learn to track, analyze, and optimize your campaigns for maximum ROI.

Discover the latest in ad performance optimization with Performance Breakouts. Learn how to leverage podcast and streaming ad insights across geography, device type, and categories like comedy and education. Uncover key trends by day-of-week and frequency to enhance your ad strategies. Ideal for marketers targeting specific audiences in health, wellness, and e-commerce.

iscover how Podscribe’s demographic filtering helps advertisers measure performance by age, gender, and location—enabling smarter targeting and improved campaign insights.

Learn how Ad Placement Inspect helps advertisers understand which ad placements drive the best results and refine campaign strategies with precise insights.

Discover Podscribe’s new automated ad scoring feature that uses AI to assign quality scores to host reads, helping advertisers evaluate endorsement strength and improve creative performance.

Understand how conversion modeling improves YouTube podcast measurement and gives advertisers a clearer picture of cross-channel performance.