Top Podcast Advertisers
What is the Podscribe Ranker?
The Podscribe Ranker is the industry’s most comprehensive view of podcast performance, ranking shows using cross-platform audience data, not just RSS. We track audio downloads, YouTube views, Spotify Video, and more to reflect how audiences consume podcasts today.
Unlike static lists, the Podscribe Ranker updates dynamically to show live growth trends, helping buyers and publishers spot rising shows early and understand reach across platforms, even for podcasts without a prefix.
Want to make these rankings actionable?
Get real-time attribution, incrementality testing, and show-level insights in your Podscribe dashboard.
You get the same live data powering this Ranker, plus deeper insights on reach, ad load, advertiser mix, growth over time, and much more! Plan faster, benchmark smarter and optimize with confidence.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
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Top Podcast Advertiser Ranking Methodology
Each month, Podscribe identifies the top podcast advertisers based on the estimated ad spend over the last 30 days. Live rankings are continuously updated on this page, but we also publish monthly snapshots to spotlight standout shows and trends.
Glossary
Industry - The business category or vertical that a brand belongs to (e.g. Banking, Mental Health, Retail, etc).
Brand Type - Classification of the advertiser’s goals: Branding or Direct Response
Estimated Spend - The dollar amount a brand is investing in audio advertising over the past month.
1 Month Change % - The percentage increase or decrease a brand’s audio ad spend compared to the previous month. This shows short-term momentum or shifts in marketing strategy.
Top Show Genres - The most common podcast categories a brand advertisers on (e.g. True Crime, Comedy, News). This provides insight into a brand’s target demographic and content alignment.
Shows - The number of unique podcast titles that a brand has advertised on. A high count can signal a broad campaign strategy, while a lower number may indicate more targeted placements.
% Host Read - The portion of a brand’s podcast ads that are read by the show host. Host-read ads are generally more trusted and integrated into the content, which often leads to better performance.
Past Advertiser Rankings
November 2025 Top Podcast Advertisers
AT&T and Capital One enter the top 10 advertisers for November 2025, while America’s Beverage Companies drops off after a strong October. Seven of the top 10 brands increased spend, with only Shopify, Toyota, and Progressive showing declines.
April 2025 Top Podcast Advertisers
BetterHelp tops podcast ad spend at $6.7M, while Uber Eats and Hyundai see major growth. Squarespace climbs to #4 with the highest host-read rate. Explore April 2025’s top advertisers.
Ready to Go Deeper?
Unlock the full story behind the rankings: See what’s powering the most listened-to shows. Request a demo with the Podscribe team to uncover audience insights, ad performance, and how your show stacks up against the competition.
