May 2025 Top Podcast Advertisers

  • BetterHelp tops the chart with $6.7M in estimated spend.

  • With a +709% increase, Uber Eats jumps into the Top 10, now spending $4.3M.

  • SquareSpace jumps to #4 with $5.0M spend across just 127 shows, boasting one of the higher host-read share (96%) among top advertisers.

  • Two auto brands are now top spenders. Hyundai see second-highest growth at +289% with $3.9M in spend bringing the brand into the list at #10. On the other hand, Toyota decreased their spend by 15%, yet still holds a top spot at #3.

Top Advertisers by Estimated Ad Spend

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Ranked by the estimated total spend across all advertisers.

About Podscribe’s Ranker

The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.

We also include every known show and publisher in the rankings, to always ensure a complete industry view.

Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.

*Rankings calculated from April 1 - April 30, 2025