About Us
Leading Podcast & Streaming Audio Analytics Platform
Podscribe is the leading independent measurement platform for modern audio advertising. We verify ad placements, measure exposure, and connect campaigns to real conversions across podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio.
With IAB-certified measurement, SOC 2 Type II security, TransUnion Audience Intelligence, and Nielsen DMA data, Podscribe brings reliable, pixel-based attribution, always-on incrementality testing, and deterministic exposure-to-conversion reporting into one unified dashboard. It’s built for teams to make data-backed decisions faster and scale performance with confidence.
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Why We Started Podscribe
Podscribe began in 2016 with a simple idea: make it easier to discover great podcasts.
We built a podcast player powered by transcription technology that understood what shows were actually about. Turning audio into searchable data unlocked smarter recommendations, deeper insights, and even helped launch a few early shows, including Call Her Daddy.
As the product evolved, so did our perspective.
Transcripts gave us a new, reliable way to look beyond content to see where ads ran and how often, creating the foundation for measuring exposure at scale.
So we went back to the drawing board. We started applying our transcription tech to the business side of podcasting, starting with airchecks to help advertisers verify where their ads actually ran.
Placement verification led to impression verification. And soon after, a much larger problem became clear: podcast advertising was exploding, but measurement and transparency were falling behind.
When that gap emerged in the industry, we stepped in.
Today, Podscribe is an independent measurement platform that verifies placements, measures exposure, and quantifies incremental impact across podcasts, streaming audio, CTV, radio, and beyond. We continue expanding into new channels with one goal: give advertisers answers they can trust, not guesses.
Our Technology
Household-Level Pixel Attribution
Connects ad exposures to conversion events across podcasts, streaming audio, YouTube simulcasts, radio, CTV, and more. Uses pixels, IP-based matching, and first-party purchase data to attribute conversions even when listeners switch devices.
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AI-Driven Airchecks (Ad Verification)
Automated speech and placement analysis that verifies every ad read and flags 18+ delivery and compliance issues, from incorrect offers to missed talking points.
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Incrementality & Lift Modeling
Always-on incrementality testing measures the new conversions your campaigns caused that would likely not have happened without your campaign, isolating true campaign impact from baseline demand.
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SmartServe - Ad Serving & Targeting Control
Podscribe’s SmartServe brings programmatic-style targeting and control to direct podcast buys using a VAST tag.
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Podscribe’s platform is powered by four core technologies that deliver deterministic, independent measurement, verification and advanced audience targeting across every part of the audio funnel.
Trusted by the Largest Brands, Agencies, and Publishers
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Driving Measurable Incremental Revenue
Podscale® partners with Podscribe to quantify the real lift behind podcast campaigns. With pixel attribution and incrementality testing, they isolate net-new conversions and see which campaigns create real incremental value. This clarity empowers brands to reinvest in what works and eliminate spend that doesn’t.
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From Manual Checks to Automated Verification
ADOPTER Media replaced time-intensive manual airchecks with Podscribe’s automated verification and full-funnel measurement suite. By flagging placement issues and tying impressions to conversions with pixel attribution, the agency significantly improved delivery accuracy and freed up time for strategic campaign work.
Get Deeper Insights Powered by Podscribe’s Measurement Engine
Certifications and Compliance
IAB-Certified Measurement
Podscribe’s IAB Tech Lab v2.2 Certification ensures every download and exposure is counted using audited, standardized rules. Our filtration models bots, repeat requests, and invalid traffic, so you’re evaluating campaigns on real human listening. Not inflated numbers. You finally get consistent, apples-to-apples reporting across every publisher and network.
SOC 2 Type II Security
Our SOC 2 Type II compliance confirms that Podscribe’s systems, controls, and data-handling processes meet the highest enterprise standards. Your attribution, lift modeling, and reporting run on rigorously audited infrastructure, so your insights are not only accurate but also safe and dependable at scale.
Partnerships and Integrations
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Nielsen DMA
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TransUnion Audience Segments
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Fairing
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KnoCommerce
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FreshPaint
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Our Privacy
Meet the Team
Founded in 2016 by Pete Birsinger (CEO), Podscribe began as a focused engineering project dedicated to solving the complexities of the audio space. As the platform evolved, Petr Ryabinin (Head of Engineering) joined as a co-founder to lead our technical vision, helping scale Podscribe into the industry’s leading independent measurement provider. Today, our team spans Austin, New York, and beyond, blending deep technical expertise with a shared commitment to bringing clarity and honesty to the audio ecosystem.