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Podscribe Performance Benchmark (PPB) Report
Take the guesswork out of audio! Run the best-performing podcast campaigns with critical insights such as:
How campaign performance correlates with reaching net new listeners
Which industries are winning and where audio delivers the strongest incremental lift
B2B vs. B2C advertiser performance trends
Which show genres perform best for your audience, and more…
The report breaks down the latest benchmarks from 79K+ campaigns and 20B+ impressions from August 2024 through September 2025.