From Manual Airchecks to Full-Funnel Attribution: How ADOPTER Media Streamlined Podcast Ad Verification & Measurement with Podscribe
About ADOPTER Media
ADOPTER Media is a leading podcast advertising agency that manages end-to-end audio campaigns for mid-to-large brands with national reach. They specialize in handling multiple shows and creatives simultaneously, connecting advertisers with podcast listeners across both niche and mass-market demographics.
Timeline of ADOPTER x Podscribe: ADOPTER Media began piloting Podscribe’s aircheck tools in 2020 and rolled out Podscribe more broadly across the bulk of its client base starting in January 2021.
The Challenge
Before Podscribe, ADOPTER Media’s ad tracking was time-consuming, manual, and prone to human error.
Key challenges included:
Manual Airchecks: Hunting for ads meant skipping through hours-long episodes in 30-second increments, especially difficult for mid-rolls.
Delayed Ad Verification: Detecting late or missed ad insertions required employees to download and check episodes throughout the day and even late into the night.
Limited Measurement Accuracy: Promo codes and vanity URLs missed conversions but also misattributed them. These require self-attribution from customers, and are hence less reliable. Additionally, code leakage meant unrelated conversions could be incorrectly attributed to the campaign, inflating results and creating misleading performance data.
Podscribe’s Solution
Verification
Automated airchecks that detect missed or reused ads with high accuracy, without the inconsistencies and human error of manual checks
Tools to flag late dynamic ad insertions. No more overnight episode downloads or manual checks!
Measurement
Pixel-based attribution tied to actual ad impressions in real time, supplementing promo codes and URLs
Full-funnel insights from exposure to conversion, with audience segment and geographic performance breakdowns
Research & Planning
Demographic reach data and planning tools to identify high-performing shows
Simulcast tracking for campaigns running on both podcasts and YouTube, providing cross-platform performance visibility
Impact
50–70% less time spent on tracking and verification through automation
Identified 5x incremental conversions for a leading skincare brand that would have been missed with promo codes alone
Freed up ~5 hours a week per account to focus on strategy instead of manual verification
Why it Worked
Podscribe’s platform was built to solve advertiser and agency pain points from the ground up. The tools weren’t retrofitted, they evolved from direct client feedback, ensuring every feature addressed a real operational challenge.
The combination of automated verification, independent pixel attribution, and research-driven planning tools meant ADOPTER Media could not only prove results but also improve campaign strategy in real time.
The Bottom Line
Automated airchecks save agencies hours daily while improving accuracy.
Combine promo codes, URLs, surveys, and pixel attribution for the most accurate performance measurement.
Independent third-party verification builds trust and protects client investment.
A comprehensive platform with planning, verification, and measurement tools can transform how agencies manage campaigns
