August 2025 Top Podcast Advertisers
Summary
BetterHelp holds the #1 spot with a big spend jump ($7.5M, +28%), extending its lead in Mental Health advertising
Amazon* rises straight to #2 with $7.3M spend (+29%), displacing several prior top 10 advertisers.
SquareSpace sees a huge rebound ($4.7M, +26%) after last month’s drop, moving from #10 to #5.
Big brand variety this month: 5 different industries in top 5, which could diversify ad load and CPM opportunities.
Top Advertisers by Estimated Ad Spend
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Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Host Read Shows |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from July 1st - July 31st, 2025.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
