September 2025 Top Podcast Advertisers
Summary
The top 3 advertisers (Amazon, BetterHelp, Toyota) remained the same, just reshuffled.
Amazon climbed from #2 to #1 in September, overtaking BetterHelp, with spend up +3.6%.
BetterHelp slipped to #2 despite +4.3% growth, showing healthy but slightly slower momentum.
Toyota surged with a +30.8% spend increase, holding strong in the top 3.
Mint Mobile rose from #7 to #5, with steady +7.6% growth in spend.
Progressive Insurance kept climbing (+2.3%), from #8 in August to #6 in September.
Washable Sofas entered the rankings at #8 with a huge +123.8% spend increase.
NortonLifeLock also joined the top 10 once again this month at #10, up +23.6%.
Top Advertisers by Estimated Ad Spend
See Live Rankings →
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Host Read Shows |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from July 1st - July 31st, 2025.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
