October 2025 Top Podcast Advertisers
Summary
BetterHelp leads the pack to become the top podcast advertiser with $7M in estimated spend.
Amazon and Shopify follow close behind with $5.9M and $5.6M spend respectively, holding their positions in the top 3.
Progressive Insurance climbed to the #5 spot with $4.5M spend.
Norton LifeLock dropped out of the top 10, while DraftKings increases spend to $3.9M.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Host Read Shows |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from September 1st - October 1st, 2025.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
