October 2025 Top Podcast Advertisers
Summary
BetterHelp held strong as the top spender with $5.6M estimated ad spend
America’s Beverage Companies ($4.3M) debuts at #2 spending an estimated $4.3M in October.
Liberty Mutual ($2.9M) and Whatsapp ($2.8M) also broke into the top 10 in October at #9 and #10 respectively.
Amazon and its subbrands collectively decreased in estimated ad spend for the month of October by 30% and went from being #2 at $5.9M to now #5 at $3.5M.
Please note: We’ve updated how we name our rankers to match the month of data instead of the month of release. So, this October Ranker reflects performance from October 1–31, 2025.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from October 1st - October 31st, 2025.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
