December 2025 Top Podcast Advertisers
Summary
Amazon pulls ahead to highest estimated ad spend for the month at 7.4M (+47%).
Aura Frames enters the charts, shooting straight to the top as the #2 advertiser of December 2025 in ad spend (133% increase compared to previous month).
Both The Coca-Cola Company and Liberty Mutual joins the top 10 at #7 (5.0M, +94%) and #8 (3.8M (+148%), respectively.
Eight out of 10 advertisers in the top 10 list increased spend, with only BetterHelp and SquareSpace decreasing their spend.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from December 1st - December 31st, 2025.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
