January 2026 Top Podcast Advertisers
Summary
Progressive Insurance, Rocket, and DraftKings enter the rankings for January 2026.
Quince moves up from #4 to #2 this month in estimated ad spend, followed by Mint Mobile, which also moved up from #5 to #4.
Aura Frames, The Coca-Cola Company and Liberty Mutual pumping a lot of spend in the month of December may simply be a seasonal investment as they are no longer in the top #10 for the month of January.
BetterHelp is back on top at 6.8M, an increase of 6% from the previous month.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from January 1st - January 31st, 2026.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
