Marketing Measurement with SmartPromos and SmartLinks
Since Chartable has sunset their operations, podcast publishers and advertisers need a reliable way to understand which promotional efforts are actually driving your audience growth.
Podscribe’s SmartPromos and SmartLinks are your solutions to tracking and comparing the performance of podcast-to-podcast ads and digital campaigns, giving you clarity into what works.
SmartPromos: Track Podcast-to-Podcast Performance
SmartPromos helps you measure the impact of advertising your show on other podcasts, giving you valuable insights into how these ads grow your audience.
With SmartPromos, you can:
Identify which placements attract the most net new listeners.
Access real-time insights into the ROI of your ads.
Gain clarity on campaign performance, including what works and how much it contributes.
Leverage data to optimize your strategy and drive maximum growth.
SmartLinks: Track Show Growth from Digital Marketing
SmartLinks are powerful tracking URLs that measure how your digital marketing efforts convert into actual listeners.
With SmartLinks, you can:
Follow the complete listener journey, from initial click through, to show engagement
Review your analytics across social media posts, email newsletters, and organic marketing
Track which digital channels drive the most show growth
Better Together
By using SmartPromos and Smartlinks together, you can track:
Downloads
Engagement Patterns
And More
Using Podscribe’s SmartPromos and SmartLinks, you can use your data to build a marketing strategy with the most ROI across podcast advertising and organic marketing channels.
Next Steps
Create SmartPromos and SmartLinks using our get-started guides, and learn from our expert how SmartPromos function.
Questions?
Our team is here to help – just reach out to adops@podscribe.com for assistance with account setup and show verification.
Take your podcast analytics to the next level with our full Podscribe research package
