The Audience Overlap Tab
Are you reaching new listeners or just hitting the same audience?
Podscribe is excited to announce the Audience Overlap feature, which gives advertisers insight into audience overlap across shows, campaigns, publishers, and channels.
With Audience Overlap, you can:
Compare audience overlap across shows, channels, campaigns, or publishers
Identify unique vs duplicate listeners
Monitor listener exposure
Make data driven buying decisions
The Audience Overlap tool analyzes listener data across campaigns, shows, channels, and publishers.
For example, if you're running ads on NPR News Now and Wait Don't Tell Me, you can see that 8% of listeners overlap between these shows. You can then use this data to inform your advertising decisions.
Show: Compare individual shows' unique reach. One show might reach 95% new listeners while another reaches your existing audience.
Campaign: See overlap between active campaigns. Compare reach, or check if campaigns are finding new audiences versus retargeting existing ones.
Publisher: Check audience overlap between networks. Find out if multiple publishers reach unique listeners or the same audience repeatedly.
Example: Two publishers sharing 40% audience suggests need for a change.
Channel: Compare podcasting and streaming overlap. Track how many podcast listeners also hear ads on Spotify or other platforms.
*Methodology Note: Audience overlap is calculated using household-level identifiers to ensure accuracy and reliability of the data.
Next Steps
Log into your Podscribe dashboard to explore the Audience Overlap feature.
Check out our Audience Overlap Getting Started Guide for more.
Questions
Our team is here to help – just reach out to adops@podscribe.com
About Us
Podscribe provides advanced Pixel-Based Attribution & Incrementality Testing for Podcasts Ads, Streaming, and More. Our platform provides accurate conversion data across podcasting, streaming, and other channels, backed by household-level data quality verification. We focus on delivering reliable attribution for hard-to-measure campaigns that helps you prove ROI and make confident decisions about your media investments.
