New Feature Spotlight: Advanced Demographic Filtering
Introducing Podscribe’s latest feature Advanced Demographic Filtering. For the first time ever find your desired audiences in podcasting with ease by filtering for shows that match your demographic.
New: Advanced Demographic Filtering
The What:
Easily search and filter for shows with certain listener audiences and demographics.
Get exportable listener data and find unique buying opportunities that meet your customer demographics!
Filter for shows by:
Location
City, state, country, etc
Industry
Accounting, banking, food and bev, engineering, software, dentistry, etc
Occupation
Entrepreneurs, artists, bloggers, chefs, consultants, marketing managers, etc
Ethnicity
Hispanic, African American, Caucasian, Asian, etc
Where you can find it?
The Demographic Filtering feature is seamlessly integrated into the "Discover Shows" section of the Podscribe’s platform. Navigate to the “Filters” button on the left and it will drop down with a series of criteria you can add to further refine your show search.
Use Cases: Buyers & Sellers
For Buyers:
Find Scalable Shows, Faster: With Podscribe it’s easier than ever to quickly find shows with your target demographic. No more digging or manually requesting from publishers.
More Data, better strategy: Get exportable show-level demos and feel confident building your next media plan and forecast.
Precision Targeting: Identify shows that resonate with your customer demographic, craft ad reads that will resonate, and ensure your message reaches the right ears.
For Sellers:
Network Expansion: Identify shows that align with your show catalog and advertisers’ demographics to bring into your network.
Competitive Edge: For publishers, understand the demographics of your shows and easily provide compelling proposals to clients. Better pitch advertisers looking for specific audience segments and provide them with never-before-seen demographic data to support it.
Limitations: Directional, Not Absolute
As with all demographic tools, the results are meant to be directional rather than absolute. Our goal with this tool is to help better refine Podscribe’s Discovery and Research functionality providing high-level insights that can equip advertisers with the data they need to scale.
With that in mind, there are a few limitations to this feature:
Broaded is Better: Narrow searches might not yield results; broadening criteria is recommended as is similar to any demographic search tool.
Shows must have a dedicated social following: This feature only works on shows with a dedicated social channel(twitter, FB/IG, etc) and a following greater than 1K.
Accurate Results Only: Our partner DemographicsPro will only provide data if they are confident in its accuracy, and integrity. Social audiences must have a large enough social following to get an accurate read on their demographics.