Podscribe Blog
The latest features, learnings, and industry insights.
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New Feature Spotlight: Performance Breakouts
Discover the latest in ad performance optimization with Performance Breakouts. Learn how to leverage podcast and streaming ad insights across geography, device type, and categories like comedy and education. Uncover key trends by day-of-week and frequency to enhance your ad strategies. Ideal for marketers targeting specific audiences in health, wellness, and e-commerce.
New Feature Spotlight: Advanced Demographic Filtering
iscover how Podscribe’s demographic filtering helps advertisers measure performance by age, gender, and location—enabling smarter targeting and improved campaign insights.
New Feature Spotlight: Ad Placement Inspect
Learn how Ad Placement Inspect helps advertisers understand which ad placements drive the best results and refine campaign strategies with precise insights.
New Feature Spotlight: Automated Ad Scoring!
Discover Podscribe’s new automated ad scoring feature that uses AI to assign quality scores to host reads, helping advertisers evaluate endorsement strength and improve creative performance.
Introducing - Simulcast Attribution
Understand how conversion modeling improves YouTube podcast measurement and gives advertisers a clearer picture of cross-channel performance.
Introducing… Brand Safety GPT!
Introducing the first-ever ChatGPT Brand Safety Tool. This revolutionary tool is the first of its kind to utilize ChatGPT to analyze the safety & suitability of content, starting with podcast and YouTube content. Prior brand safety tools have been potent and moved past keyword matching, but it’s time someone unleash this breakthrough on the thorny problem of podcasting brand safety & suitability.
Podscribe is now IAB Tech Lab Certified
We are excited to announce today that Podscribe, the leader of verification & measurement in podcasting, has officially achieved IAB Tech Lab certification. After a 6 month no-stone-unturned audit, IAB Tech Lab has certified the accuracy of Podscribe’s download counting methodology, according to the Technical Guidelines Version 2.1.
Announcing Simulcast Reporting
Announcing Simulcast Reporting & Attribution. Everything you need on one dashboard, automated in real-time. A growing number of shows sell their podcast and YouTube audiences combined. This adds ears and eyes but creates new headaches as downloads & YouTube views are tracked on separate platforms.

