Introducing… Brand Safety GPT!
Same GARM Framework, New AI Advances
A deeper level of understanding
Anyone who’s used ChatGPT is aware that a powerful new technology unlike anything prior has emerged. How better to put it to work than scoring podcast and YouTube content with the GARM framework!
Prior brand safety tools have been begun moving past keyword matching, but still face challenges when attempting to truly understand what the content is about. This can cause them to over-assign “High Risk” limiting swaths of perfectly good content (eg much of News), while also being unclear as to how a label was decided.
Our new approach analyzes content similarly to how a trained human would label content, with new reasoning powers to understand sarcasm, context and much more.
Not only can it understand what the speaker “means” more deeply than ever - we expose the reasoning behind labels. See example reasons in the screenshot above or below of the transparency that all ratings should be required to come with.
More Detail Than Ever
More than just ChatGPT: our approach
To make this a reality, our team conducted extensive sample testing and experimented with a wide variety of prompts to get optimal results. We married ChatGPT’s intellectual firepower with our podcasting and GARM know-how.
For Buyers & Sellers
Advertisers
Vet your media plan ahead of time - see historical scores for all past episodes of a podcast or YouTube channel. Make sure all shows are within your risk and suitability requirements.
Monitor campaigns real-time: Get notified if any campaign goes off the rails to course correct sooner than later.
Publishers
Build confidence in your top shows: Get 3rd party scoring of your shows to built trust with more advertisers, faster.
Programmatic plugin: The long tail gets a lot of impressions. Greater clarity into its content results in greater spending.
And yes, this post was written by ChatGPT :) - just kidding!