Podscribe is now IAB Tech Lab Certified
We are excited to announce today that Podscribe, the leader of verification & measurement in podcasting, has officially achieved IAB Tech Lab certification.
After a 6 month no-stone-unturned audit, IAB Tech Lab has certified the accuracy of Podscribe’s download counting methodology, according to the Technical Guidelines Version 2.1.
“Podscribe’s data has proven valuable, accurate, and trustworthy. This IAB Certification strengthens our trust in the platform.”
*Podscribe is now the only measurement provider certified by IAB Tech Lab who does not currently sell media. View the certification here.
A Big Win for the Industry
This is a significant win for the podcasting industry. Other advertising mediums have long had the comfort of 3rd party counting, both for good campaign hygiene and also centralized, reporting automation.
Podcast buyers can now use the leading industry download counting standard (IAB Podcast Measurement Guidelines) through a neutral, 3rd party — automatically populating, on one centralized dashboard.
Publishers and other ecosystems also can look towards a fresh, unbiased, IAB Tech Lab certified counter, which helps standardize what a “download” means in the space, by spreading the IAB Tech Lab standard.
Podscribe's certification from IAB Tech Lab indicates that the podcast space’s technical infrastructure is maturing, and gaining parity with longer-standing mediums.
“We’re happy to see the IAB validate Podscribe’s work in the audio industry with this certification. Podscribe is becoming a key player in the industry. Their tools are helping brands increase their confidence in ad placements by verifying impressions and other key metrics previously unavailable. So glad the IAB has caught wind”
Automation, by advancing to 3rd party, IAB Tech Lab certified billing numbers
Buyers have steadily been transitioning to relying on Podscribe (or other 3rd party) download counts, but the IAB Tech Lab’s certification ensures the analytics provided are now on fully equal footing with publisher-provided counts and a shared source of truth.
Aside from neutral counting, the perhaps bigger win for the industry is time-savings.
Across the ecosystem, publishers and advertisers waste hundreds of hours each week creating, and parsing manual CSVs and screenshots containing delivery reports.
Save Time, Improve ROI
A neutral, IAB Tech Lab certified counter that can check placement issues, and support simulcast counting offers the industry a much-needed efficiency boost, to increase time spent maximizing ROI, not copy-pasting.