New Feature Spotlight: “Do Not Say” Flag
Introducing Podscribe's Latest Feature: The "Do Not Say" Flag
Podscribe is thrilled to announce the launch of a new feature to enhance our platform's capabilities: the "Do Not Say" flag, also known as the Block List Terms flag. This feature is designed to preserve the creative freedom of podcast hosts while aligning with the advertiser's content guidelines.
What is the "Do Not Say" Flag?
The "Do Not Say" flag is a critical tool for advertisers and sellers who need to maintain strict control over their messaging. It ensures that specific words or phrases that are off-limits – due to legal restrictions, brand safety concerns, or competitive positioning – are flagged if mentioned in a podcast ad read.
When a prohibited word or phrase is detected in an ad read, the flag will automatically appear in the campaign's dashboard alongside the specific ad read and location where that word was used.
Streamlining Assurance
Before this feature, advertisers and publishers had to manually review and listen to each ad creative to ensure compliance with their messaging standards. The "Do Not Say" flag automates this process, saving tremendous time and resources. It allows for real-time monitoring and alerts advertisers or publishers if a restricted term is used, thereby preventing potential breaches in compliance or brand guidelines.
Benefits for Buyers and Sellers
For advertisers, this feature is a game-changer. It allows them to embrace the natural, host-driven style of podcast advertising while ensuring their key messaging requirements are met. This balance of creativity and control is crucial in maintaining brand integrity.
Publishers and networks also stand to benefit significantly. The "Do Not Say" flag helps them stay ahead of potential issues, ensuring they maintain good standing with their advertisers, especially important in cases where legal or regulatory standards are involved and required. Save on fewer make goods, keep your advertisers happy, and increase renewals!
Setting Up the "Do Not Say" Flag
Clients interested in utilizing this feature can contact our team for guidance. We will assist in adding specific words or phrases to the campaign ingestion sheet, enabling Podscribe to track and flag any instances of these terms in ad reads.
Podscribe is committed to continuously enhancing our platform to meet the evolving needs of our clients. This new feature represents our dedication to providing innovative, efficient solutions in podcast advertising. Stay tuned for more updates and improvements from Podscribe.