Podscribe’s Advanced Audience Segments

Podscribe's audience segments reveal the complete demographic and behavioral profile of your audience. Our rich segmentation data unlocks insights about household composition, interests, and engagement patterns – enabling precise targeting and more effective campaign strategies.

Comprehensive Audience Intelligence

Our integration with Neustar's audience segments provides detailed insights for every household in your campaign or show's audience, including:

• Household income levels

• Professional backgrounds

• Family size and composition

• Lifestyle and behavioral patterns

• Consumer preferences and habits

Applications & Impact

This enhanced intelligence supports campaign optimization by tracking segment reach and identifying top performers. For content strategy, you can discover aligned podcasts and gain pre-campaign audience insights to craft targeted content. In media planning, these insights enable precise audience matching.

By combining Podscribe's device matching with TransUnion's audience data, we deliver insight into who your campaigns reach, and who responds to them.

Questions

Our team is here to help – just reach out to adops@podscribe.com

About Us

Podscribe provides advanced Pixel-Based Attribution & Incrementality Testing for Podcasts Ads, Streaming, and More. Our platform provides accurate conversion data across podcasting, streaming, and other channels, backed by household-level data quality verification. We focus on delivering reliable attribution for hard-to-measure campaigns that helps you prove ROI and make confident decisions about your media investments.