Podscribe Partners With TransUnion: New Double Device Graph
We're excited to announce Podscribe's partnership with TransUnion, bringing together two major credit bureaus' data capabilities to transform how you understand podcast audiences. By combining device graph data from both Experian (Tapad) and TransUnion (Neustar), we're delivering scale and accuracy in podcast data.
With the combined coverage of the two leading US device graphs, Podscribe now:
Matches 85%+ of US households to an internal household
Has 3x the number of digital identifiers available for matching
Impact
Single-source device matching can leave potential gaps in audience identification. By incorporating data from two leading credit bureaus, Podscribe now provides a more complete view of who's engaging with your content.
The double device graph advantage extends beyond just reaching additional households, it delivers higher confidence in your audience metrics. When both device graphs validate a household match, you can trust that your campaign metrics reflect real listener behavior and engagement.
This enhanced capability means:
More accurate household-level matching
Reduced reliance on modeling through increased direct conversion matching
Better handling of streaming measurement with expanded MAID coverage
Higher confidence in campaign performance metrics through dual-source validation
Questions
Our team is here to help – just reach out to adops@podscribe.com
About Us
Podscribe provides advanced Pixel-Based Attribution & Incrementality Testing for Podcasts Ads, Streaming, and More. Our platform provides accurate conversion data across podcasting, streaming, and other channels, backed by household-level data quality verification. We focus on delivering reliable attribution for hard-to-measure campaigns that helps you prove ROI and make confident decisions about your media investments.
