Podscribe’s 2026 Vision

2025 at Podscribe was a year defined by innovation, scale and relentless focus on making ad measurement smarter. Before looking ahead, it’s worth taking a moment to reflect on how much we’ve shipped in the past year.

Podscribe 2025: Product & Progress

In just one year, our team delivered a wide range of product and platform features and updates (65+ of them, FYI) designed to give our customers deeper insight and greater control than ever before.

Here’s our hall of products and features released in 2025:

So… What’s coming in 2026? 

Our top priority is to innovate even faster without sacrificing accuracy, transparency or trust. We are committed to providing the industry with smarter ad measurement tools so advertisers can invest with confidence and publishers can prove the true value of their inventory.

Here’s what you can expect from us:

1. Continuing to raise the bar for audio measurement:

1. Expanded international device graphs to improve attribution and reach outside of the U.S.

2. Smarter handling of cellular IPs to rely less on modeling

3. More dynamic YouTube modeling, informed by ad placement, type of YouTube ad and the channels’ audience country location

4. Improvements and coverage in offline measurement e.g. brick & mortar attribution

2. Measuring beyond podcasts and streaming audio 

1. Radio

2. CTV 

3. Social

4. Interplay between them all

3. Evolving SmartServe for:

1. Greater publisher adoption

2. Contextual topic targeting to unlock more relevant reach

3. Automatically include randomized holdout group incrementality with every campaign (no PSA ads required). This will likely be the most convincing form of measurement known to any audio buyer.

4. AI-driven auto-optimization, designed to automatically maximize campaign performance

4. Introducing AI Assist, a new way to interact with your data:

1. Automatically surface campaign insights and suggestions

2. Navigate Podscribe’s research data to identify shows, scout competitors and find new opportunities for growth

Oh and don’t think we forgot: dark mode is also in the works!

Prefer a video?

Here’s our CEO/Founder, Pete Birsinger, to share our 2025 progress and to introduce what’s happening in 2026!

Let’s build what’s next… together. 

Everything we’re seeking to launch in 2026 is guided by our commitment to making media easier to plan, activate, measure and optimize at scale. 

2025 showed what’s possible and 2026 is about pushing possibilities further. 

Have questions about any of the features mentioned above? Let’s chat! →