Podscribe Planner, Refreshed: A Smarter Way to Build Media Plans
We’ve revamped the Planner to make campaign planning easier, faster, and more insightful. Advertisers, agencies, and publishers can all now plan smarter than ever before.
Just like before, continue to find podcasts with the most net new reach. Now, also see powerful new data-points such as Brand Affinity and TransUnion segment matching, while organizing your shows into separate lists.
Let’s explore what’s new.
Here’s What You Can Do with the Updated Podscribe Planner
Uncover Brand Affinity: visualize a fully aggregated view of impressions delivered vs. expected across all tracked campaigns
Project Conversions: Receive conversion estimates based on historical performance data to predict ahead of time a campaign’s impact
Reach the Right Segments Faster: Through our integration with TransUnion and social audience data, find podcasts over-indexing in certain traits, like auto-intenders or high earners.
Discover More Similar Shows: For a top performing show, or a show off-limits, see similar shows by content, audience profile, and listener overlap.
Find Audiences Most Similar to a Brand’s Customers
Find shows whose listeners mirror your brand’s customers, or top-performing segments
Build, Save, and Share Show Lists: Create custom show lists shared across all members in a team. Ability to export and share lists with partners or clients to streamline collaboration.
For Advertisers: Reach New Audiences with Confidence
Find the shows that would move the needle.
The Planner helps you identify high-impact shows tailored to your brand goals. Whether you're planning your next buy or optimizing an existing one, the Planner is here to help.
Why it matters:
Smarter targeting: Discover shows with high net new reach to expand audience exposure, with filters by genre, publisher, or specific shows.
Audience-matched discovery: Explore similar shows based on content, TransUnion segment profiles, social audience, or listener overlap.
Flexible planning: Easily add or remove shows to build a comprehensive list (or more), then export and share your plan with your agency or publisher partners.
Performance visibility: Use brand affinity and projected conversions to make data-driven investment decisions.
For Agencies: Plan Across Brands, Faster
Streamline multi-brand planning in one place.
The Planner helps you streamline planning for multiple advertisers—giving you the tools to build smarter media plans, backed by competitive insights, ready to share.
Why it matters:
Multi-client planning: Explore net new reach, audience overlap, and similar shows for each advertiser you manage.
Strategic efficiency: Build curated, client-ready lists using competitive intelligence across genres, publishers, and platforms.
Easy collaboration: Export and share plans directly with clients or use them to inform decks and presentations.
For Publishers: Showcase Your Network’s Value
Let your shows speak for themselves with the numbers to match.
With Podscribe Planner, publishers can turn data into compelling media plans. Select any brand, whether they’re a client or not, and uncover which of your shows offer the highest net new reach, making your sales conversations sharper and more strategic.
Why it matters:
Stronger pitches: Show advertisers exactly how your network helps them reach new listeners with metrics such as brand affinity, net new reach and projected conversions.
Custom lists: Build genre or industry-specific show lists that resonate with advertiser goals.
Cross-campaign insights: Use audience overlap to highlight where your shows complement each other and where they don’t.
Coming soon…
Discover shows that match your top-performing audience segments to instantly surface shows that over-index on your brand’s best-converting audience traits.
Ready to Start Planning?
These updates are live in your dashboard now, ready to explore.
Need help getting started or want a quick walkthrough?
Reach out anytime at adops@podscribe.com or request a demo.
