Industry Rankings July 2025: Familiar Leaders, Fresh Climbers, and Ad Spend Surprises
The latest industry rankings for July 2025 are in! This snapshot reveals what’s making waves across the audio world, highlighting the top podcasts, leading publishers, and biggest advertisers of the month. From long-time listener favorites to bold new brand investments and rising breakout shows, these rankings reflect the shifting trends in audience engagement and advertising strategy.
Top Podcast Shows
The big players continue to dominate, but July brought a few standout shifts worth noting:
Crime Junkie maintained its stronghold at #1, with an audio reach of 8.1M, showing only a slight decline (–2%) compared to June.
Pod Save America is back, landing #10 with 3.1M in reach, knocking The Mel Robbins Podcast off the list.
Rotten Mango held onto the #1 spot in per-episode performance, maintaining its strong lead in True Crime.
Top Podcasts by Audio Reach
Top Podcasts by Downloads & Views per Episode
Top Podcasts by Downloads & Views per Month
Data captured from June 7 - July 7, 2025
Top Publishers
Competition among publishers remains strong, but Spotify continues to hold the top spot:
Despite minor declines, Spotify continues to dominate both rankings, holding the #1 spot with 56.7M in audio reach and 302.3M in monthly downloads and views.
Wondery and SXM swap positions in audio reach rankings. Wondery is now #2 (33.9M) and SXM is now #3 (33.4M).
Cumulus Podcast Network enters the top publishers by audio reach (6.5M) at #10 this month, replacing Vox Media Podcast Network.
There were some slight shifts in the Top Publishers by Downloads and Views per Month, but the same 10 publishers remain in the lead.
QCode made the most significant move in monthly downloads and views, jumping from #8 to #4, while most others shifted by no more than one position in either direction.
Top Publishers by Audio Reach
Top Publishers by Downloads & Views per Month
Data captured from June 7 - July 7, 2025
Top Advertisers
This month’s rankings highlight advertiser podcast spending shifts:
BetterHelp stays #1 even with a slight dip (-4.3%) in ad spend this month.
Toyota jumped from #3 to #2, increasing their estimated spend by 10% to $6.1M, overtaking DraftKings, which dropped to 4th.
Wells Fargo and Mint Mobile broke into the top 10 rankings at #7 and #9, respectively, taking the spots previously held by Degree and NortonLifeLock. Both brands significantly ramped up their estimated ad spend, with Wells Fargo boosting spend by 155% to reach $3.9M.
Squarespace also experienced a steep cut in spend by 20.7%, falling from #5 in June to #10 in July.
Top Advertisers by Estimated Spend
Data captured from June 1 - June 30, 2025
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
