New: By Campaign & Device Reports, New Countries in Ranker, Genres in Lag Report
At Podscribe, we’re all about helping you make smarter, faster, and more informed decisions with your podcast ad campaigns.
We’ve just rolled out updates that make it easier to understand where your campaigns perform best, which audiences respond fastest, and how you stack up globally. These updates give you more visibility, precision and value!
Let’s jump in!
1. By Campaign & Device Reports
One of the most requested enhancements is here: Campaign & Device-level reporting.
Previously, you could view device-level performance in Overview > Device, but this new report takes it further, allowing you to analyze performance per campaign and break it down by day, week, or month.
You can now see how each campaign performs across device types—desktop, mobile, tablet, or other connected platforms, and use this granularity to optimize more effectively. With the rise of programmatic buying, understanding how and where your ads perform best is more important than ever.
These reports can help you:
Identify which devices are driving the most engagement or conversions
Compare performance across campaigns with ease
Optimize targeting and creatives based on how users actually listen
By segmenting results this way, you’re not just collecting data, you’re uncovering actionable insights that let you fine-tune your strategy at a much more granular level.
💡 Pro tip: Not all listeners behave the same on mobile and desktop. Now you can see exactly where your creative shines, and where it might need a tweak.
2. Ranker Expansion: Compare Performance Across 20 Countries
Our ranker just added five new countries to its growing list:
🇸🇬 Singapore
🇪🇬 Egypt
🇸🇦 Saudi Arabia
🇦🇪 United Arab Emirates UAE
🇮🇩 Indonesia
Podscribe Ranker now support 20 countries in total, enabling advertisers and agencies discover top shows in new regions to expand their reach across the globe
United States, Argentina, Australia, Brazil, Canada, Egypt, France, Germany, India, Indonesia, Ireland, Italy, Japan, Korea, Republic of Mexico, Saudi Arabia, Singapore, Spain, United Arab Emirates, and United Kingdom.
Whether you're exploring regional reach and listenership trends or looking to test podcast advertising in new markets, this update gives you the data you need to:
Identify top shows across 20 global markets
Explore regional reach and listenership trends
Find new opportunities for international growth
More countries = more insights = more strategic decisions.
3. Top-level Genre Lag Report: Timing Is Everything
Wait, What’s a Lag Report Again?
In Podscribe-speak, lag refers to the time delay between when an ad is served and when conversions (like purchases or signups) actually happen. Understanding this lag helps advertisers time their impact expectations and budget pacing.
What’s New:
We’ve also added Top-level Genre Lag Report. Now you can break the lag data down by podcast genre. This means you can see how response times vary across different types of show genres.
Let’s say you're advertising on both business podcasts and comedy shows. With genre-based lag insights, you can now ask:
Do business listeners tend to convert faster than entertainment fans?
Are certain genres slower to show ROI, but more reliable over time?
Should I adjust my budget pacing based on genre response rates?
With one click, you can jump straight into Podscribe’s Planner tool to explore shows with matching audience profiles. It’s like a lookalike audience engine for podcasting—except built on verified household data, not social profiles.
Wrapping It Up
Campaign & Device Reports: See what’s working and where with precise performance breakdowns by device
Global Ranker Expansion: Explore top shows across 20 countries, now including Singapore, Egypt, Saudi Arabia, UAE, and Indonesia
Genres in Lag Report: Understand how different genres impact listener behavior and conversion timing
Each enhancement is designed to help you move from "What's happening?" to "Here’s what to do next."
Stay tuned, stay curious, and as always, happy advertising!
Ready to Dive In?
These updates are live in your dashboard, go check it out! →
Need help getting started or want a quick walkthrough?
Reach out anytime at adops@podscribe.com or request a demo.
