Podscribe Expands Global Measurement With Roqad
Global attribution only works with the right data. The more reliable signals you have, the more confident you can be in your measurement.
That’s why Podscribe is excited to announce our integration with Roqad, adding a third identity graph to the Podscribe platform and significantly expanding our European measurement capabilities.
This integration strengthens attribution accuracy, improves measurement reliability, and reinforces Podscribe’s commitment to privacy-safe, and future-proof measurement.
Why Multiple Identity Graphs Matter
In today’s fragmented media and privacy landscape, relying on a single– or even double– identity graph isn’t good enough.
Podscribe is excited to be one of the first audio measurement providers to employ three different identity graphs: Tapad (Experian), Neustar (TransUnion) and now Roqad.
By leveraging three independent identity graphs, Podscribe is able to:
Increase coverage, particularly in the EU
Increase accuracy, by favoring matches agreed upon by different device graphs
Improve measurement accuracy and resilience
With Roqad joining Podscribe’s existing identity framework, advertisers gain an even more robust foundation for understanding how audio drives outcomes.
Expanding Podscribe’s European Footprint
Global audio attribution works and Podscribe is already delivering results. In addition to strengthening identity coverage, the Roqad integration significantly expands Podscribe’s availability across Europe.
Podscribe now supports identity resolution and measurement in the following eight markets through Roqad:
Germany
Spain
United Kingdom
France
Italy
Ireland
Denmark
Netherlands
This expansion enables advertisers to measure podcast and audio performance more effectively across key European regions—while maintaining a privacy-first approach aligned with GDPR expectations.
Want to learn more pixel-based measurement and how it co-exists with GDPR? Check out this webinar →
Strengthening Attribution and Measurement
The Roqad integration is focused on what matters most: better attribution and better measurement.
For Podscribe customers, this means clearer performance signals, stronger validation across identity sources, and more confidence in the results they see.
Rather than relying on a single source of truth, Podscribe’s multi-graph approach helps ensure measurement remains accurate, adaptable, and durable as the identity landscape continues to evolve.
Interested in learning more?
Request a demo with our Partnerships team
About Roqad
Roqad is a leading provider of privacy-first audience data and identity solutions across Europe and North America, enabling brands and agencies to understand and reach consumers with accuracy and scale. Built on high-quality, consented data from trusted partners, Roqad delivers actionable insights, cross-device reach, and privacy-compliant targeting across the advertising ecosystem. With the integration of Zeotap Data, Roqad further strengthens its capabilities in identity resolution, audience intelligence, and measurement.
Learn more at www.roq.ad and connect with us on LinkedIn.
