Audacy Partners with Podscribe to Enhance Attribution Measurement Across Its Digital Audio and Broadcast Portfolio
PHILADELPHIA, PA – January 8, 2026 – Audacy has named Podscribe as a preferred measurement partner beginning in 2026. Through this partnership, Podscribe will enable attribution across most of Audacy’s digital portfolio, including streaming audio, podcasting, CTV, and display, with client-facing dashboards and API access that support automated reporting and portfolio-level insights. The collaboration will also support select broadcast attribution initiatives within Audacy’s radio portfolio, complementing existing measurement partners.
By integrating Podscribe’s dashboards and APIs with Audacy’s campaign setup tools, advertisers will gain faster, more transparent insights into campaign performance. This deeper integration not only streamlines operational workflows but also empowers advertisers to make more informed decisions, driving continued business growth.
The partnership with Podscribe continues Audacy’s momentum in forging strategic alliances with high-performing brands that deepen listener engagement and expand advertiser opportunities. Recently, Audacy has announced major collaborations with iHeartMedia and TuneIn to broaden distribution, with Sonos to expand Sonos Radio’s advertising business, with Jomboy Media to introduce creator-driven sports content to broadcast radio, and with MOGL to modernize sports marketing through athlete-influencer integrations.
About Audacy
Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.
We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on LinkedIn, X, Facebook and Instagram.
About Podscribe
Podscribe is the leading independent omni-channel advertising measurement platform, trusted by brands, agencies, and publishers to verify, attribute and optimize audio, streaming and video campaigns. With best-in-class measurement and analytics, Podscribe makes it easy to qualify ad performance, verify placements, and uncover insights that drive smarter decisions.
Whether you're scaling a brand campaign or proving value to advertisers, Podscribe turns data into clear, actionable results. Learn more at www.podscribe.com and follow us on LinkedIn.
