Explore Podscribe’s Q4 2023 benchmark insights on how ad read length affects podcast ad visitor rates, including why longer reads tend to drive higher engagement.

Discover how multi-touch attribution tracks listener journeys across multiple ads, assigns partial credit to each touchpoint, and helps advertisers optimize spend and ROI.

Explore the intricacies of attribution models in podcast advertising with our expert guide. Learn to track, analyze, and optimize your campaigns for maximum ROI.

Discover the latest in ad performance optimization with Performance Breakouts. Learn how to leverage podcast and streaming ad insights across geography, device type, and categories like comedy and education. Uncover key trends by day-of-week and frequency to enhance your ad strategies. Ideal for marketers targeting specific audiences in health, wellness, and e-commerce.

iscover how Podscribe’s demographic filtering helps advertisers measure performance by age, gender, and location—enabling smarter targeting and improved campaign insights.

Learn how Ad Placement Inspect helps advertisers understand which ad placements drive the best results and refine campaign strategies with precise insights.

Discover Podscribe’s new automated ad scoring feature that uses AI to assign quality scores to host reads, helping advertisers evaluate endorsement strength and improve creative performance.

Understand how conversion modeling improves YouTube podcast measurement and gives advertisers a clearer picture of cross-channel performance.

Introducing the first-ever ChatGPT Brand Safety Tool. This revolutionary tool is the first of its kind to utilize ChatGPT to analyze the safety & suitability of content, starting with podcast and YouTube content. Prior brand safety tools have been potent and moved past keyword matching, but it’s time someone unleash this breakthrough on the thorny problem of podcasting brand safety & suitability.

We are excited to announce today that Podscribe, the leader of verification & measurement in podcasting, has officially achieved IAB Tech Lab certification. After a 6 month no-stone-unturned audit, IAB Tech Lab has certified the accuracy of Podscribe’s download counting methodology, according to the Technical Guidelines Version 2.1.

Announcing Simulcast Reporting & Attribution. Everything you need on one dashboard, automated in real-time. A growing number of shows sell their podcast and YouTube audiences combined. This adds ears and eyes but creates new headaches as downloads & YouTube views are tracked on separate platforms.

It all begins with an idea.