Track Social Media Engagement
Podcast campaigns are increasingly multi-channel influencer sponsorships with social media posts. Last year, we announced our ability to run airchecks for social media ads. Now, Podscribe can also track the engagement (comments, likes and views) on those posts, so you can better understand the total impact of your buy across Instagram, TikTok, YouTube and Twitch.
Automated Tracking
Starting this month, even for podcast campaigns, Podscribe will automatically scan all linked social media channels of the show. You’ll see the associated posts and their engagement data on your dashboard automatically. There's nothing extra you need to do; these will simply begin appearing.
You can also create a single-channel social media campaign (like an Instagram campaign) or a Simulcast campaign directly in your Podscribe dashboard.
Publishers: If you’d like to get help ensuring your shows’ social media channels are linked properly, please reach out to adops@podscribe.com.
See Likes, Comments, and Views in One Place
Understanding how audiences interact with your content provides valuable insight into how well it resonates with them.
Podscribe now surfaces likes and comments alongside views across Instagram, TikTok, YouTube, and Twitch helping you evaluate social engagement without leaving your reporting workflow.
You can add social engagement columns to the By Campaign report to see these signals right alongside the campaign results you already analyze. See how it works in the Help Center →
A More Complete View of Modern Campaign Performance
Podcasts, YouTube, and social media are increasingly connected. Reporting should be too. With expanded social engagement reporting, improved platform visibility, and broader social content coverage, Podscribe now gives you a clearer understanding of your campaigns’ impact across all channels.
Need help setting up social engagement tracking? Email us at adops@podscribe.com.
