LiveRamp: Additional Device Graph Matches & 1P Audience Targeting
Podscribe has partnered with LiveRamp, an enterprise data collaboration and identity resolution platform, to strengthen audio campaigns in three ways:
1. Another device graph for more deterministic attribution
Adding LiveRamp as a fourth device graph means more matches and higher-confidence attribution, resolving noisy signals back to households by matching MAIDs (mobile advertising IDs) on impression IPs and MAIDs/HEMs (hashed emails) on conversion IPs to household IPs.
Note: In the coming weeks, we will announce separately how Podscribe utilizes all device graphs, and what new toggles will be available for marketers looking to customize their results.
2. Plan, report and activate on 1P audience segments
Advertisers with first-party audiences in LiveRamp can now:
Target those audiences directly within Podscribe SmartServe
Verify delivery against them
Understand what shows’ audiences most overlap with them
Advertisers can also import first-party segments directly through the Podscribe tag or through other partners such as TransUnion, Experian and Segment.
3. LiveRamp 3P audience segments
Everything above i.e. targeting, delivery verification, and show overlap, also applies to the 500K+ premium third-party segments available in LiveRamp's Data Marketplace.
These segments will soon be available in Podscribe's Overview and Showpage > Audience tabs (alongside TransUnion segments) and targetable through SmartServe.
No more guessing whether your podcast buys reached the audiences that matter most to your brand.
Get Started Today!
If you have a first-party audience in LiveRamp or want to put third-party segments to work across your audio campaigns, reach out to our team at partnerships@podscribe.com to get set up or send us a note using the form below.
