May 2026 Top Podcast Advertisers
Summary
RedBull (#5, $2.9M, +503%), Progressive Insurance (#7, $2.2M, +98%) and Toyota (#8, $2.1M, +71%) are back on the top 10 rankings for estimated ad spend.
All 10 top advertisers have increased spend in the month of May.
BetterHelp moves back into #2 by increasing spend by 28% to $4.7M.
The top 10 advertisers all come from different industries, with B2B brand, Shopify, at #1.
PrizePicks and Wayfair round out the top 10. This is the first time we’re seeing PrizePicks in the top 10 list. Wayfair dropped two places into #10.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from May1st - May 31st, 2026.
***We've made a slight methodology tweak to how we calculate advertiser spend in the month of April 2026. The numbers in this ranking and any future rankings are reflective of this update.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
