Podscribe Performance Benchmark (PPB) Report

The report highlights…

• Revisiting Conversion Window Length in Podcasting vs Streaming: How incremental lift changes across conversion windows, and what it means for measurement.

• Top Factors That Impact Performance: The advertiser traits most associated with performance impact, according to Podscribe's AI Optimize model.

• State of HLS Adoption: How many shows have opted into Apple's HLS video, and what it means for measurement.

• More insights: Including how attribution compares across IPv4 and IPv6 traffic, how podcast engagement signals relate to campaign performance and more.