Podscribe Performance Benchmark (PPB) Report

The report highlights…

• Channel Engagement vs. Performance: How comment-to-view ratios correlate with campaign performance — and which engagement signals actually matter when evaluating creator and channel effectiveness.

• Retargeting Site Visitors Performance: A deep dive into how retargeting website visitors impacts conversion rates, and overall campaign efficiency across audio campaigns.

• Direct RON vs. Programmatic Buys: A close look at how direct buys stack up against programmatic buys — helping you decide where to lean in based on your campaign goals.

• …and more!