Advertising Week Europe 2026 | March 24-26

Mar 24

Podscribe attends Advertising Week Europe in London

Podscribe’s VP of Partnerships, Patrick Schmidt, joins a panel of experts such as Lucy Verby, Founder & CEO of We Are Masterplan, Andrew Goldsmith, President, UK at Audiobook and our friend and advisor, Glenn Rubenstein, Founder and CEO of ADOPTER Media. The panel is in The Business of Podcasting track titled Video Attribution Denied: The Challenge Blocking Billions in Growth.

Video podcasting is the industry’s fastest-growing format — and its biggest measurement blind spot.

Simulcasts now dominate the landscape, video is exploding, and the platforms capturing most of that growth still won’t let a single pixel through. Brands have run out of patience for modeling video results off audio IP tracking — it’s a workaround, not a solution. Without pixel access, some creators can’t prove their value, many brands can’t justify their spend, and video platforms are leaving billions on the table they built themselves. This panel makes the case that open attribution isn’t just good for brands — it’s the unlock that gets creators, advertisers, and platforms to their next billion and beyond.

See on Advertising Week