Podscribe Partners with Rumble for State-of-the-Art Attribution of Video Host-Reads
Podscribe is excited to announce a first-of-its-kind partnership with Rumble, the video-sharing platform, bringing enhanced measurement and attribution to advertising running alongside creator content on Rumble.
Through a new direct integration between Podscribe and Rumble, advertisers can better understand how their Rumble campaigns drive website visits, conversions, purchases, and other outcomes. This integration enables direct attribution for host-read baked-in ads within creators’ content and podcasts on Rumble that are not directly attributable on comparable video platforms like YouTube or Spotify Video.
This brings the level of measurement advertisers are used to from podcast and digital audio campaigns to Rumble’s growing video ecosystem, and in some key ways goes beyond it, becoming the first platform to fully send the signals required for AMP (Alliance for Measurement in Podcast) attribution.
Bringing Measurement to Rumble
As audiences increasingly consume creator content across audio and video platforms, advertisers need measurement that follows with them. Nearly 10% of the top 100 shows are already posting on Rumble.
Previously, Podscribe could incorporate Rumble consumption into campaign reporting using modeled attribution. With this new integration, Podscribe can use signals provided directly by Rumble to deterministically match ad exposure to advertiser outcomes, eliminating the need to rely on modeling for Rumble campaigns.
Attribution varies for video platforms.
In fact, attribution for baked-in Rumble ads can be even more precise than traditional podcast measurement.
How?
Because Rumble provides signals such as mobile ad IDs and hashed emails (in a privacy-compliant way), Podscribe can attribute outcomes even on noisy IPs where podcast attribution would require modeling.
Podscribe receives consumption data from Rumble, from which we can attribute outcomes only to viewers who actually saw and heard the ad, rather than everyone who downloaded or played any portion of the episode.
This is all fully privacy-compliant — consent is obtained directly on the Rumble platform.
Pete Birsinger
CEO & Founder, Podscribe
"This Rumble partnership is an amazing first-of-its-kind example of a platform leaning into the Alliance for Measurement in Podcasting (AMP) attribution spec to give the most accurate podcast attribution yet known. It indicates the growing momentum in the industry to give advertisers the strongest possible measurement & transparency".
For advertisers, that means greater visibility into the impact of their investment, including conversions that traditional measurement methods like promo codes or click-through attribution can miss.
For example, a listener or viewer might see a host-read ad on Rumble, never use the advertised promo code, and later visit the brand's website directly to make a purchase. With Podscribe attribution and the advertiser's conversion pixel in place, advertisers can better understand the role that Rumble exposure played in driving that outcome.
Giving Advertisers More Transparency
The partnership reflects a shared commitment between Rumble and Podscribe to make creator advertising the most transparent, measurable, and accountable of any channel.
Greg Sherrill
President, Ad Sales, Rumble
"Campaign success is essential to our clients and our growth as a video advertising platform. Our integration with Podscribe's direct attribution solution and their adherence to AMP's specifications helps us further delight advertisers, increase renewals, and deliver more compelling ads for our viewers. As we already have many of Podscribe's top shows on Rumble, this should increase the opportunity to work with more advertisers".
For Rumble, stronger measurement also gives its creators and advertising partners another way to demonstrate the value of audiences consuming their content on the platform.
Momentum for AMP Attribution
The signals Rumble provides meet the AMP attribution spec and serve as a beacon for attribution, making Rumble a leading platform fully opting in to AMP attribution. It sets a precedent for how video and creator platforms can support transparent and compliant measurement.
Built Into Podscribe
For existing Podscribe customers, measuring eligible Rumble campaigns is designed to be seamless.
Podscribe is already matching Rumble content and campaigns within its platform for reporting such as airchecks and view counts. With the direct integration, campaigns running with Rumble creators can automatically begin using the proper identifiers for attribution on Podscribe, without requiring additional setup from publishers and advertisers.
Start Measuring Your Rumble Campaigns
Not currently hosting or advertising on Rumble? Here’s how to start uploading to Rumble. Advertisers interested in running host-read sponsorships with Rumble creators can contact sales@rumble.com to get started.
Already advertising with Rumble? Podscribe customers can now gain greater visibility into how those campaigns contribute to performance alongside the rest of their audio and creator media.
To learn more about measuring your Rumble campaigns with Podscribe, contact sales@rumble.com
About Rumble
Rumble is the video platform of the parent company RUM Group Inc., where ideas are expressed and the freedom is granted to push to the edges of imagination. Rumble is where human authenticity and creativity come alive. As the internet fills with synthetic sameness, Rumble is the vibrant, unfiltered home of the human voice, where real people create, debate, and push ideas forward.
Rumble Ads are the promotional engine that puts great ideas — and great brands — front and center.
