Radio Measurement & Smart Columns
Bringing Digital Measurement to Radio
Radio has always delivered reach. Now, it can deliver clarity.
For years, measuring the true impact of radio advertising has been a challenge. Unlike digital channels where performance is immediate and transparent, radio has historically lacked the tools advertisers need to verify placements and connect exposure to outcomes.
That changes with Podscribe.
Our Radio Measurement solution brings a digital-looking, digital-feeling measurement layer to radio so you can finally evaluate audio campaigns with the same confidence you expect from your online channels.
Why Radio Measurement Has Been So Hard (Until Now)
Radio campaigns are powerful but fragmented. Ads run across stations, markets, and networks, often without clear visibility into:
Where ads actually aired
Whether placements matched expectations
How exposure translates to conversions
Podscribe solves this by combining verification + attribution into a single workflow to give you both proof and performance.
A Complete Measurement Workflow: Airchecks + Attribution
We bring together two critical components:
1. Airchecks (Verification You Can See/Hear)
Airchecks give you direct proof your ads ran as expected.
Listen to actual ad placements
Confirm timing, station, and creative
Share clips and transcriptions with clients or stakeholders
Spot check campaigns even before full measurement is live
Even if you’re not ready to fully measure performance yet, airchecks alone are a powerful first step. They provide immediate transparency and help validate your media investment.
Read more about how Podscribe verifies placements (airchecks) and delivery →
2. Attribution (Performance You Can Trust)
Podscribe and Right Side Up’s Enhanced Radio Attribution brings real-time, digital-style analytics to terrestrial and satellite radio.
Once measurement is live, Podscribe connects exposure to outcomes using advanced modeling.
Performance by DMA, station, genre, and more
Conversion lift vs. baseline
Visitor, lead/sign up, purchase, and app download tracking
Downloadable reports + automated exports
Our approach leverages machine learning and Bayesian analysis to estimate true incremental impact, even in complex, multi-market campaigns.
A clearer, more accurate picture of what your radio spend is actually driving.
Built for How Radio Actually Runs
Podscribe works across all publishers and buying models, so you’re never limited by where your campaigns run.
Terrestrial and satellite radio are supported, including SiriusXM stations
Supports agency, publisher, and third-party logs
Integrates with Media Monitors and other sources
Handles national, regional, and local campaigns
Everyone can take advantage of it, whether you’re running a single market test or a full national campaign.
Check out this video walkthrough!
Whether you’re a brand, agency, or publisher, Podscribe makes radio measurement accessible.
What You Need to Get Started
Campaign setup (stations, markets, schedules, creatives)
Pixel or data integration on your site
Post logs (Media Monitors, publisher-direct, or agency-provided)
From there, Podscribe handles ingestion, normalization, and analysis automatically.
Check out this Help Article for Podscribe Automated Campaign Google Sheet Sync →
If you’re ready to bring clarity to your radio campaigns, reach out to partnerships@podscribe.com to get started.
Podscribe made some UI refreshes including smarter reporting with Smart Columns
Podscribe introduced Smart Columns to simplify reporting. Smart Columns automatically show only relevant metrics and hide the rest. Pin key metrics to stay visible when needed.
Your dashboard adapts as you switch between advertisers and eliminates manual toggling each time.
No more manual adjustments. Just faster, cleaner reporting, with the option to pin key metrics when needed. Check it out in your dashboard →
Need help getting started or want a quick walkthrough?
Reach out anytime at adops@podscribe.com or request a demo.
