Spot Momentum Early: First Ads, Rising Shows, New & Rising Advertiser Rankers
Podscribe’s research tool got a serious upgrade recently.
Today, we’re highlighting a few powerful ways to sort and discover shows and advertisers in Podscribe: First Ads, New and Rising. These rankings are designed to help you spot momentum early whether that’s a show just entering the ad market or one rapidly gaining audience reach.
Show Rankings:
1. First Ads - Find Shows Just Entering the Ad Market
The First Ads show ranker surfaces shows where Podscribe detected their first ad in the past 3 months.
Why does this matter? Because when a show runs its first ad, it signals a major shift:
They’ve likely just opened up to brand partnerships
They may still have limited competition from advertisers
Rates and availability can be more flexible
The audience is already built and monetization is just beginning
In other words, you’re seeing shows at the very start of their advertising journey.
Instead of waiting until a show becomes saturated with brand partnerships, you can now identify opportunities right when they emerge.
For brands looking for early, less competitive placements, agencies scouting fresh inventory, networks tracking monetization trends and anyone who wants to spot “the next big thing” early.
See the First Ads podcast shows now →
2. Rising - Spot Shows with Surging Reach
The Rising show ranker highlights shows where Podscribe has detected a 30% or greater increase in reach over the past 3 months.
Why does this matter? A 30% jump in reach signals:
Accelerating audience growth
Strong word-of-mouth or algorithm lift
Potential breakout status
Expanding ad impact
Instead of relying on static rankings, Rising helps you focus on shows that are actively gaining traction right now.
A fast-growing show can deliver:
Increasing impressions over time
Growing brand exposure
Stronger campaign performance
Early alignment with breakout creators
See the Rising podcast shows now →
If First Ads helps you catch monetization early, Rising helps you catch audience growth early.
Advertiser Rankings:
1. New - See Advertisers That Are Just Starting To Spend
The New Advertiser ranker surfaces brands Podscribe has not detected advertising in the past 3 months.
Why does this matter? This helps you quickly identify:
Brands newly testing podcast advertising
Companies expanding into audio for the first time
Emerging DTC brands beginning to scale
Seasonal advertisers re-entering the space
When a brand first enters podcast advertising, it often signals a new growth phase or channel expansion strategy.
For agencies, publishers, and other advertisers, this is a powerful way to track market entry in near real-time.
Check out the New podcast advertisers here →
2. Rising - Advertiser Investing More Aggressively
The Rising Advertiser ranker highlights brands whose past 3-month spend has increased by more than 50% compared to the prior 3 months (months 3–6 ago).
Why does this matter? A 50%+ increase in spend signals:
Strong performance in the channel
Budget reallocation toward podcast
Aggressive customer acquisition strategy
Scaling momentum
When an advertiser ramps this quickly, it often means podcast advertising is working and they’re doubling down.
Great for publishers looking for expanding budgets, agencies tracking competitive pressure, and brands benchmarking category momentum.
Check out the Rising podcast advertisers here →
Opportunity Moves Fast & Now You Can Too
The podcast landscape shifts constantly. With Podscribe’s First Ads and Rising podcast shows, you’re no longer reacting to yesterday’s rankings. You’re seeing where movement is happening now.
Want to explore more?
Watchlists are live in your dashboard now, go check it out! →
Need help getting started or want a quick walkthrough?
Reach out anytime at adops@podscribe.com or request a demo.
