Some key highlights from the report:

• Podcasts and streaming audio alone can reach over 85% of the US adult population.

• About 75% of advertisers that achieved net-new reach in podcasts saw more efficient cost per acquisition, and 60% of them saw better conversion rates. 

• Podcasts drive the highest level of incrementality (benchmark 28% incrementality), with streaming audio a little behind (benchmark 14% incrementality).