September 2026 Top Podcast Advertisers
Summary
PrizePicks increased ad spend by 64% and moved up 6 places from #9 into #3 ($4.7M) for top advertisers in September. The daily fantasy sports operator platform also takes #1 for the rising advertiser chart.
4 of the top 10 rising advertisers are event outcome wagering platforms: PrizePicks (#1), DraftKings (#2), Polymarket (#6) and Kalshi (#8).
Despite decreasing spend, both Mint Mobile (#1, $5.2M) and Quince (#2, $4.9M) are still the top advertisers for September 2026.
Toyota enters the top advertiser chart again at #10, $2.8M.
We are now publishing our Rising Advertiser rankings to the public for the first time.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
Rising Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers with spend that increased by more than 50%.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from September 1st - September 30th, 2026.
***We've made a slight methodology tweak to how we calculate advertiser spend in the month of April 2026. The numbers in this ranking and any future rankings are reflective of this update.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
