July 2026 Top Podcast Advertisers
Summary
Shopify held #1 in estimated ad spend at $4.6M, though spend declined 19% from June. Mint Mobile also remained at #2 at $4.3M.
Quince and BetterHelp swapped places at #3 and #4, both landing at $4.0M, with Quince edging ahead on a slight 1% gain while BetterHelp dipped 5%.
Wayfair climbed the charts in July, up 45% to #5 at $3.3M, rising from #6 last month.
Four brands entered the top 10 this month: Amazon (#6), State Farm (#7), McDonald's (#8), and Toyota (#10).
SquareSpace is back in the top 10 at #9 with $1.6M ad spend (↑15%).
Spend softened at the top, with the top two brands both declining month over month, even as 6 out of the top 10 brands grew their podcast ad spend in July.
Top Advertisers by Estimated Ad Spend
Ranked by the estimated total spend across all advertisers.
| Rank | Brand | Industry | Advertiser Type | Estimated Spend | 1 Mo. Change % | Top Show Genres | Shows | % Ads Host Read |
|---|
*’Amazon’ now includes all of the company’s owned brands.
**Data captured from July 1st - July 31st, 2026.
***We've made a slight methodology tweak to how we calculate advertiser spend in the month of April 2026. The numbers in this ranking and any future rankings are reflective of this update.
About Podscribe’s Ranker
The Podscribe Ranker is the industry's most comprehensive podcast ranker, offering a complete view of show, publisher and advertiser performance. Unlike traditional rankers, we go beyond RSS data—tracking podcast downloads, YouTube views, Spotify Video, and more—to reflect how audiences consume podcasts today.
We also include every known show and publisher in the rankings, to always ensure a complete industry view.
Rather than a static snapshot, Podscribe provides live growth trends, helping buyers and publishers spot rising shows early. With cross-platform tracking and direct data from major shows, it delivers the most accurate rankings available, even for podcasts without a prefix.
