Is your CAC too big?

It might not be your channel mix but your measurement.

Modern Measurement for hard-to-measure channels

Podscribe is the leading independent omni-channel advertising measurement platform, helping brands, agencies, and publishers aircheck, attribute, and improve audio, streaming, CTV, radio and video ad performance.

With best-in-class transcription, verification, attribution, and analytics, Podscribe turns data into clear, actionable insights that drive real results.

Our Core Products

Measurement

Track and attribute ad campaigns with pixel-based measurement built for today’s cross-device world. Measure the true lift your campaigns create with always-on incrementality testing built for podcasts and streaming audio.

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Verification

18+ quality checks verify your ad placements across podcasts, YouTube, radio, social, and more. Podscribe delivers automated airchecks so you can catch issues early, protect your spend, and run campaigns with confidence.

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Research & Planning

Discover top placements, advertisers, and publishers with real-time data across podcasts and YouTube Simulcasts. Podscribe helps you spot trends, analyze competitive activity, and plan smarter campaigns with clarity and confidence.

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SmartServe

Take full control of your audio campaigns with an independent ad server built for any direct or programmatic buy that accepts a VAST tag. SmartServe replaces static media buying with real-time frequency capping, audience targeting, and creative management.

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Streaming

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CTV

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Display

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In-App

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Radio

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Video

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Podcast ~ Streaming ~ YouTube ~ CTV ~ Display ~ In-App ~ Radio ~ Video ~

Trusted by the Largest Brands, Agencies, and Publishers

The Marketing Intelligence Engine for Advertising

A one-stop solution to help advertisers, agencies, and publishers measure, improve, and scale performance at every stage in the funnel.

A custom demo for POSSIBLE attendees

Complete the form below for a custom Podscribe demo for you and your team.

FAQs About Podscribe

How much does Podscribe cost?

Podscribe uses a progressive, usage-based pricing model for measurement and verification, so you only pay for the impressions you use, with no minimum commitments. For example, the first 2 million podcast impressions in a month are billed at $1.50 CPM, the next 3 million at $1.35 CPM, and so on. Streaming, CTV, in-app, and display impressions have separate tiers. There’s also a $250 monthly platform fee to keep your account active.

Because every advertiser’s goals differ, Podscribe typically provides a custom quote to match business size and media mix. Learn more about Podscribe’s pricing.

Does Podscribe use AI in its podcast advertising measurement?

Yes, AI and machine learning power Podscribe’s transcription, airchecks, and verification. Automated speech recognition converts podcast content into transcripts, then 18+ checks validate ad placement, duration, and talking points. This automation gives advertisers transparency without manual review, ensuring ads run as promised and measurement data is trustworthy.

What are Podscribe’s podcast rankings, and how are they created?

Podscribe publishes monthly rankings of top podcasts, publishers, and advertisers using real-time measurement data. These rankers track metrics like ad frequency, spend estimates, and audio reach etc., giving the industry a transparent view of who is buying and where. Rankings help advertisers benchmark performance, spot competitive trends, and discover new opportunities in podcasting.

How does Podscribe help advertisers measure podcast ads?

Podscribe tracks exposure to conversion at the household level, attributing website visits and purchases back to podcast ads even without a click. It then layers incrementality testing to prove which conversions were truly caused by the ad. Advertisers also benefit from verification reports that confirm ads ran as planned, giving a complete view of ROI.

How is Podscribe different from other podcast attribution platforms like Podsights, Claritas and Magellan AI?

Podsights and Chartable no longer exist in their original independent forms, as both were acquired and absorbed into larger companies. Podscribe, on the other hand, remains fully independent, ensuring unbiased attribution across publishers, networks, and audio formats.

Compared to Claritas, Magellan AI, and other attribution tools, Podscribe combines deeper analytics with faster innovation, rolling out updates quickly in response to customer needs. We also offer incrementality testing to track true ad-driven conversions, along with automated aircheck verification to confirm ads run as intended.

With real-time dashboards spanning podcasts, streaming audio, YouTube simulcasts, CTV, and broadcast radio, Podscribe delivers a comprehensive, cross-format view of performance that advertisers, agencies, and publishers can trust.