AI Optimize: Serve Your Audio Ads to the Listeners Most Likely to Convert
Skip manual adjustment of dials and toggles to optimize results. Podscribe’s AI Optimize builds a model from your past conversion and attribution data, learning from all of your 1P data and past results in order to harness the intelligence of your audio marketing efforts.
SmartServe then serves the impressions to listeners with the highest likelihood to drive results, All you need to do is set your daily impressions and budget goals and let the model do the rest.
SmartServe Targeting Profile
The model can weigh:
- Listener geo
- App & device
- Frequency
- Demographics
- Ad content
- Ad placement
- Prior engagement
- Time & day
3x
average improvement compared to the average of an advertiser's past campaign results.*
9+
signals guide the model on every potential impression.
1
setting to switch on, within your Podscribe dashboard.
*Based on offline backtesting across dozens of brands. Early beta results show a 2-4x range. Individual results vary.
Your data has all the answers. Finding them takes forever.
The problem with optimizing programmatic campaigns today is that it takes a lot of reporting and analysis to find the right attributes to optimize.
Too many dials
Every rule you add is a hypothesis, and testing them all takes time and data.
Retargeting is limited
Site-visitor retargeting is one of the strongest tactics in audio, but its scale is capped by the size of your existing audience.
Averages hide the winners
Campaign reports tell you which show worked. They rarely tell you which listener, in which context, at what frequency.
Optimization after the fact
By the time you’ve figured out what worked, the flight is over and the budget is spent.
Let AI take the wheel. Your data is the map.
AI Optimize turns the measurement data you already rely on in Podscribe into efficient and effective performance. It learns from all your past campaigns and predicts which impressions will convert, with no extra rules to build.
It learns from your results
Podscribe builds a machine learning model from your past attribution data to predict which impressions are most likely to convert.
It learns from all your campaigns, not just this one, drawing on every past success across your audio marketing.
It scores every opportunity
When an ad opportunity comes in, the model weighs the listener and the context and predicts how likely that impression is to convert.
It serves the best listener
Set your daily impression and budget goals, and let AI Optimize take care of the rest.
Curious what AI Optimize could do with your attribution data?
Book a 30 min callNine signals. One model.
The model weighs these automatically and leans on the ones that best predict conversions for your brand.
Audience
Who is on the other end of the headphones.
Content
How contextually relevant the ad is to what the listener is listening to.
Prior engagement
Whether they’ve already interacted with your brand.
Frequency
How often they’ve heard you, in this campaign and across all of your brand’s campaigns.
Creative
Which creative they’re about to hear.
Listener geo
Where the listener is located.
App & device
What they’re listening on, and in which app.
Ad placement
Pre-roll, mid-roll, or post-roll.
Time of day & day of week
When the ad plays.
and more…
Automated doesn’t mean a black box.
Prove the lift, add targeting bounds when you need them, and see what the model learned.
Prove it’s incremental
Add a ghost holdout group or a PSA ad, set up the same way as any SmartServe campaign, to measure how incremental your conversions really are.
Add targeting bounds
AI Optimize filters out low performers on its own, but you can still set additional targeting bounds, if needed.
Works with any conversion signal
You can optimize for leads, signups, installs, visitors or even set up custom events.
Bring your own publishers, or let us do the buying.
AI Optimize is part of the SmartServe suite, so you can use it however you buy audio.
With your existing publisher deals
Keep the publisher relationships you already have. Run your campaign through SmartServe, send your publisher a single VAST URL, and AI Optimize works on the impressions they deliver.
With SmartServe Activate
Would you rather not juggle publisher deals? SmartServe Activate is Podscribe’s media platform for programmatic podcast and streaming audio. You set your campaign goals, and we bid on and buy the right inventory for you in real time with AI Optimize, then measure the real impact.
Explore SmartServe Activate →Not sure which setup fits your media plan? Talk it through with our team.
Book a 30 min callGet up and running in 4 simple steps.
Step 1
Set up conversion tracking
Activate the Podscribe pixel on your website to send us your conversion events and train the AI Optimize model on your actual data.
Step 2
Create campaigns
Enter your budget details, expected impressions plus your start and end dates.
Step 3
Add creative
Upload creative, or use Podscribe Ad Studio to generate your creative using AI tools.
Step 4
Enable AI Optimize
One toggle on your new campaign, and AI Optimize takes it from there.
Already measuring with Podscribe? Get a head start with a custom AI projection for your brand.
Ready to let AI Optimize?
Book a demo and we’ll show you how AI Optimize could work for your campaigns and answer all your questions.
Prefer email? partnerships@podscribe.com
Frequently Asked Questions
What is AI Optimize?
What data does the model learn from, and what do I need to get started?
What if I don’t have a conversion event?
Will AI Optimize hit the volume I need?
Are the conversions incremental?
Can I put targeting bounds on the AI?
Can I see what the model is using?
How is AI Optimize different from lookalike audiences?
Which publishers does it work with?
Can Podscribe buy the media for me?
How much does AI Optimize cost?