Multi-Touch Podcast Attribution: Track Every Listener Journey

Unlike basic attribution tools, Podscribe measures true sales lift with incrementality testing to prove your podcast ads actually drive conversions.

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Trusted by the Largest Brands, Agencies, and Publishers

Why Most Podcast Attribution Tools Fall Short

Traditional attribution tools miss key signals, making it hard to measure ROI and scale podcast campaigns with confidence.

Here's where the industry fails:

Vanity URLs / Promo Codes

Relies on listener action, leading to undercounted results and flawed campaign data.

Post-Purchase Surveys

Inaccurate results due to listener bias and weak memory recall.

Network Reports

Publisher-owned data lacks neutrality and can’t verify actual delivery.

Standard Multi-Touch Attribution (MTA)

Shows correlation but not causation, missing the real impact of podcast ads.

Your All-in-One Podcast Attribution Solution

Here's how Podscribe stands out and solves key pain points:

Real-Time Pixel Tracking

Track conversions across platforms with real-time, pixel-based attribution and exposure insights.

Incrementality & Impact

Measure true sales lift by comparing exposed and non-exposed audiences.

Ad Verification Checks

Automatically confirm ad delivery, placement, and accuracy with alerts for real-time fixes.

Competitive Insights

Uncover industry trends and competitor insights to plan smarter, more effective campaigns.

Podcast Attribution Features

  • Pixel-Based Tracking

    Track user actions and conversions with first-party data for privacy-compliant, precise attribution across platforms.

  • Cross-Device Tracking

    Measure performance across devices with IP matching and Household Reach for comprehensive ad insights.

  • Attribution Models

    Customize models and conversion windows to fit your campaign’s specific needs and performance goals.

  • Incrementality Testing

    Compare the exposed and control groups to prove the effectiveness of podcast ads.

  • Verified Impressions

    Ensure data quality with Podscribe’s 18-point checklist, eliminating misplaced ads for reliable, high-quality attribution.

Why Choose Podscribe?

Podscribe provides unbiased, comprehensive podcast ad verification and attribution, enabling you to measure ROI and optimize campaigns with ease.

Truly Independent & Platform-Agnostic

As an IAB-certified platform, Podscribe delivers unbiased data across all podcast networks.

Unmatched Focus on Incrementality

Measure true sales lift by tracking net-new conversions, revealing what drives actual ROIs.

Future-Proof Accuracy & Privacy Compliance

Compliant with GDPR and CCPA, Podscribe uses IP-based attribution to provide privacy-safe tracking.

Cross-Channel Audio Support

Track attribution and verification across podcasts, YouTube, streaming audio, and simulcast ads.

The Marketing Intelligence Engine for Podcast Advertising

A one-stop solution to help advertisers, agencies, and publishers measure, improve, and scale performance at every stage in the funnel.

Get Started in 3 Simple Steps

1. Integrate Our Pixel

Easily integrate Podscribe’s pixel with no engineering effort to track listener interactions and ad performance in real time.

2. Track & Verify

Podscribe’s pixel tracks and verifies ad accuracy with 18 automated checks, eliminating errors and ensuring proper delivery.

3. Optimize & Prove ROI

Access real-time insights on verified impressions, conversions, and ROI metrics to refine campaigns and prove your podcast ad impact.

Ready to take control of your podcast ad campaigns?

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FAQs about Podcast Attribution

How is Podscribe different from Spotify Ad Analytics?

While Spotify Ad Analytics offers valuable data within its own ecosystem, Podscribe stands out by offering cross-platform attribution, including support for podcast ads, YouTube, and streaming audio.

Podscribe enables independent, pixel-based attribution across multiple touchpoints, ensuring you have real-time, precise measurements, unlike Spotify’s limited reporting scope, which is confined to its own platform

How does incrementality work?

Brand safety monitoring is the process of analyzing podcast content to ensure your ads are not placed next to inappropriate or controversial topics. This helps protect your brand from potential damage by avoiding association with content that could harm your reputation.

Is Podscribe's data privacy-compliant?

Yes, Podscribe ensures full compliance with major data privacy regulations like GDPR and CCPA. The platform uses first-party data and IP-based tracking to ensure privacy and avoids relying on third-party cookies, giving advertisers peace of mind that their data collection and attribution methods are secure and privacy-friendly.

Does Podscribe support attribution beyond podcasts?

Yes, Podscribe supports attribution across multiple audio platforms, including YouTube and streaming audio. It tracks podcast ads and integrates with your broader marketing efforts, offering cross-channel visibility into ad performance, helping advertisers make better-informed decisions across different audio platforms.

What attribution models does Podscribe offer?

Podscribe offers a range of attribution models, including multi-touch attribution, which is specifically designed for podcast ads. The platform specializes in pixel-based attribution for podcast and streaming ads, tracking which ads listeners were exposed to and in what order before they converted.

While it does not offer cross-channel attribution for all media (like social ads), it integrates well with other platforms, such as Google Analytics, for a unified view of your marketing efforts.

What mobile device partners (MMPs) does Podscribe work with?

Podscribe integrates with several Mobile Measurement Partners (MMPs) to track conversions and app installs driven by podcast ads, including Adjust, Appsflyer, Kochava, Singular, and Segment.

While it supports UTM parameters and referral links for app campaigns, Podscribe also offers seamless integration with popular platforms like Google Analytics and Salesforce, enabling a smooth data flow and detailed attribution.

Stop Guessing, Start Proving ROI

Precision is key in podcast advertising, and Podscribe takes the guesswork out with real-time, automated attribution. Our advanced incrementality tool precisely measures the impact of your ads on conversions, ensuring that every dollar spent drives measurable results.

Don’t leave your ROI to chance, take control today.

Get Your Podscribe Demo Today