Measure Podcast Ads: Prove True ROI & Incrementality with Podscribe
Vanity metrics are outdated. Get scientifically validated data to uncover the real impact of every podcast ad, down to the last conversion.
Trusted by the Largest Brands, Agencies, and Publishers
Are You Correctly Measuring Your Podcast Ads?
If you’re still using outdated tools to track podcast performance, chances are you’re missing key insights and valuable conversions.
Flaws with common methods:
Promo Codes
Miss listeners who forget or choose not to use them.
Vanity URLs
Rely on perfect recall and direct action, which rarely happens.
Post-Purchase Surveys
Depends on memory and self-reporting, often inaccurate.
Basic Web Analytics
Can't track passive listening or audio exposure.
Raw downloads are a vanity metric that doesn’t actually reveal ad impact. Built specifically for podcast ad measurement and audio advertising, Podscribe delivers:
Solution for Unbiased Podcast Ad Measurement
Accuracy with first-party, pixel-based attribution and household-level tracking
Automation that simplifies tracking and runs incrementality tests continuously in the background
Real-time visibility into conversions, lift, and ROI, so you can optimize as campaigns run
Podscribe's Core Measurement Features for Complete Ad Control
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True Attribution
Tracks and unifies data to reveal exactly who converted, how they did it, and every step in between.
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Incrementality Insights
Podscribe’s incrementality testing proves your ad drove net new conversions, delivering concrete ROI without relying on assumptions.
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Household Audio Tracking
Household-level IP matching unifies impressions, revealing true reach, frequency, and where your message was heard.
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Automated Verification
Podscribe’s 18-point ad quality check ensures proper placement, execution, and delivery, preventing wasted spend and boosting campaign performance.
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Competitive Intelligence
Intel tools reveal competitor activity, spot trends early, and guide strategy with reliable, data-backed insights.
Why Top Brands & Publishers Choose Podscribe
Podscribe isn’t just another attribution tool; it’s the preferred podcast ad measurement platform for brands and publishers who demand accuracy, transparency, and results.
Independent & Unbiased
Third-party measurement free from media-buying conflicts or walled-garden agendas.
Focus on True Impact
Incrementality testing isolates net-new conversions to show real ad-driven results.
All-in-One Efficiency
Attribution, verification, and competitive insights in one streamlined workflow.
Future Proof Tracking
First-party data and cross-device attribution keep metrics reliable post-cookie.
The Marketing Intelligence Engine for Podcast Advertising
A one-stop solution to help advertisers, agencies, and publishers measure, improve, and scale performance at every stage in the funnel.
Ready to Scale Your Podcast Advertising?
Stop guessing and start measuring what truly works. Book a demo to see how Podscribe helps you prove ROI, optimize in real time, and unlock the full value of your podcast ad spend.
