Scientific Incrementality Testing for Podcast Ads

Measure true impact with incrementality. Podscribe pinpoints the extra conversions your podcast ads actually drive.

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Trusted by the Largest Brands, Agencies, and Publishers

Why Traditional Attribution Falls Short for Podcast

Basic tools miss delayed conversions, cross-platform exposure, and real attribution. Incrementality reveals what your audio ads truly drive.

Traditional Methods Aren’t Enough…

Don’t miss out on important podcast data, or you’ll leave gaps in your insights.

Promo Codes/Vanity URLs

You’ll miss listeners who don’t redeem. Setup is as easy as 1-2-3.

Attribution & Bias

Avoid depending on biased memory and ignoring early podcast influence.

Web Analytics & Reports

Don’t rely on self-reported data and start tracking off-platform listening.

Unlock True Conversion Lift with Podscribe Incrementality

Incrementality testing isolates real conversions from your podcast ads, cutting through the noise.

Get Real, Data-Driven Results

Podscribe turns podcast ad data into clear, actionable insights that drive results.

Randomized Holdout Design

We compare exposed vs. control groups to isolate real lift.

Household-Level Attribution

We attribute in real time at the household level for accuracy.

Purpose-Built for Audio

We apply academic-grade testing, built specifically for podcasts.

Actionable, Trustworthy Results

We deliver clear, validated insights, not assumptions.

Podscribe's Core Measurement Features

  • Pixel-Based Tracking

    Utilize DAI pixels, first-party cookies, hashed emails, and mobile IDs for privacy-safe, accurate tracking without third-party cookies.

  • Concise Attribution

    Use IP matching and Tapad’s graph to track Household Reach and Frequency with ~40% accuracy.

  • Precise Modeling

    Model fractional conversions from unmatched IPs to prevent underreporting for full coverage and accurate performance insights.

  • Flexible KPIs

    Track conversions, revenue uplift, ROAS, and lift analysis with customizable attribution models and conversion windows.

  • Verified Impressions

    Apply Podscribe’s 18-point ad verification to ensure accurate impressions and clean data for reliable incrementality and ROI metrics.

Podscribe Delivers Superior Incrementality Testing Results

Leading advertisers choose Podscribe over legacy tools for accurate, unbiased insights and real-time optimization across all devices.

Podscribe helps you gain access to accurate, data-driven tools to optimize your podcast campaigns.

The Power of Real-Time Podcast Insights

Unbiased Testing & Optimization

Run IAB-certified tests and optimize campaigns with real-time data.

Complete Measurement Ecosystem

Get attribution, verification, incrementality, & intel in one platform.

Reliable Cross-Device Attribution

Achieve 40%+ cross-device match rates with 18-point ad verification.

The Marketing Intelligence Engine for Podcast Advertising

A one-stop solution to help advertisers, agencies, and publishers measure, improve, and scale performance at every stage in the funnel.

FAQs about Incrementality Testing

What is the incrementality test in podcast advertising?

It’s a way to measure net-new conversions, the people who took action because they heard your podcast ad. By comparing exposed listeners to a matched control group, you can isolate the true impact of your campaign.

How do you run an incrementality test for podcast ads?

Podscribe handles it automatically. You don’t need to split traffic or create separate creative. We use a randomized holdout design to compare conversion rates between exposed and unexposed groups, giving you scientifically validated results.

What’s the difference between attribution and incrementality?

Attribution tracks all conversions that occur after an ad is displayed. Incrementality goes further, showing which of those conversions wouldn’t have happened without the ad. In other words, attribution shows correlation; incrementality proves causation.

How accurate is Podscribe’s IP-based attribution?

Very accurate. Podscribe uses first-party data, household-level IP matching, and a dual-device graph (Tapad + Neustar) to achieve match rates of 85% or higher across channels. We also model unmatched impressions to account for non-residential or mobile listeners.

Is Podscribe difficult to set up?

Not at all. Most brands are live within days. A simple tag or pixel is all you need, no heavy engineering, no complex integrations. Our team is hands-on from onboarding to reporting.

Does Podscribe measure brand lift?

No, we go beyond it. Podscribe focuses on conversion lift, not sentiment. While brand lift uses surveys to estimate awareness, we track actual behavior and prove which ads drive real results.

Get Your Incrementality Testing Demo

Ready to see which podcast ads are actually driving results? Book a demo and discover how Podscribe’s scientific incrementality testing can help you optimize spend and prove real ROI.

See Podscribe's Incrementality Testing in Action