The Podcast Show London 2026 | May 20-21
Podscribe attended The Podcast Show London 2026 at BCD, Islington!
The Podscribe team headed to Islington this month for The Podcast Show London! We enjoyed being at this one-of-a-kind event that brings together industry leaders, brands, and platforms alongside the most exciting emerging and established creators to celebrate, and help shape, the future of podcasting.
Measurement In The Gray Area: Navigating The New Podcast Ecosystem
Wednesday, May 20, 2026 | 4:00 PM - 4:30 PM | Brand Works Stage | See on The Podcast Show London Website
Podcasting has evolved from a direct response channel into one of the most complex and rapidly changing media ecosystems in advertising. What started with baked-in host-read ads and pixel-based attribution has expanded into video podcasts, programmatic buying, social amplification and cross-platform monetization strategies that increasingly blur the lines between channels.
While monetization opportunities have multiplied, measurement has become more fragmented.
Matt Drengler (Head of Partnerships, Podscribe) and Ashley Simmons (Account Director, Ad Results Media) explore the evolution of podcast ad measurement and what it means for advertisers trying to balance growth, accountability and measurable performance. The conversation will examine how platforms and publishers are creating new monetization paths while simultaneously introducing measurement silos that channel transparency and optimization.
A few key takeaways from the discussion:
• Measurement fragmentation is one of the industry’s biggest challenges
• Incremental reach across audio and video environments is becoming increasingly valuable
• Transparency and standardization matter more than ever as advertisers demand accountability
• The future of podcast advertising will require more holistic cross-channel measurement strategies
Podscribe will also be posted up at PodHouse in an hour long session around attribution and pixel-based measurement.
Pixel-based measurement and how it co-exists with GDPR
Thursday, May 21, 2026 | 1:00 PM - 2:00 PM | PodHouse
Is audio ad measurement still possible under GDPR? Spoiler: yes!
There’s an increasing appetite among advertisers in the EU, the UK, and a growing legion in the US, to expand podcast advertising campaigns into Europe. Most of them want to use pixels to prove the ROI of their investment. However, many publishers in the EU are cautious about allowing that because of GDPR. This prevents short-term growth and sets precedents for restricted scaling for the industry.
Matt Drengler (Head of Partnerships, Podscribe) & Giles Martin (EVP of Strategy, Oxford Road) dig into this important topic: how pixel-based measurement really works, how GDPR impacts tracking, and what it means for top audio publishers. It’s essential to be well-informed to navigate the regulatory and business hurdles skillfully.
Disclaimer: This session is for informational purposes only and does not constitute legal advice. For specific guidance, please consult your legal counsel.
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