Independent Podcast & Audio Measurement for Advertisers & Agencies

Attribute every conversion, verify every placement, and prove incremental ROI in real time across podcast, streaming, broadcast radio, and CTA. All from an independent, IAB-certified measurement partner that doesn't sell media. Your digital channels are held to this standard. Your audio should be too.

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Trusted by the Largest Brands, Agencies, and Publishers

Why Measuring Audio Is Still So Hard

Audio can drive serious performance for your clients. So why is it so hard to prove? Between network-provided reports, unverified placements, and last-click guesswork, most ad teams are flying blind. Here's where audio budgets leak:

No Global Frequency Limits

Downloads and vanity metrics don't tell you who bought. Without pixel-based, household-level attribution, you can't connect a listen to a purchase.

Black-Box Network Reporting

You're handed self-reported impression counts with no independent check. When the numbers come from the same partner selling you the ads, it's impossible to know what really ran.

Incrementality Guesswork

Last-touch models take credit for customers who would have bought anyway. You need to isolate the conversions your ads actually drove.

Slow, Manual Reporting

Pulling numbers from every network and stitching them together by hand eats hours every week and still leaves gaps.

Wasted Spend on Make-Goods

18% of podcast ads have make-good-worthy errorswrong offers, missed reads, misplaced spots. Without verification, you pay for ads that are never delivered as booked.

Cross-Channel Blind Spots

Podcast, streaming, YouTube, and radio live in separate reports, making it hard to see true reach, frequency, and performance across your audio mix.

One Platform to Verify, Measure and Optimize Audio

  • Real-Time Attribution

    Pixel-based, household-level, multi-touch attribution connects ad exposure to real conversions across every audio channel.

  • Always-On Incrementality

    Isolate the net-new customers your ads actually drove. Then see which shows deliver the greatest incremental ROI as your campaign grows.

  • Automated Ad Verification

    18+ automated airchecks confirm your ads ran as booked, with instant make-good detection and a brand-safety scorecard.

  • Independent & IAB-Certified

    Podscribe is a leading IAB-certified podcast measurement provider that doesn't sell media, giving you a neutral source of truth.

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What Advertisers and Agencies Get with Podscribe

Cross-Channel Attribution

Measure podcast, streaming audio, YouTube simulcast, CTV, radio, and offline conversions in one place. Unified reach unlocked.

Household-Level Match

A quadruple-device graph matches 85%+ of U.S. households, so you attribute conversions with digital-grade precision.

Frequency capping, customer exclusion, site visitor retargeting, lookalike targeting and more with a single VAST tag. Let AI Optimize delivery automatically to maximize campaign results.

SmartServe Ad Targeting

Automated Reporting

Save 10+ hours a week with automated dashboards and exports to Google Sheets and Looker.

Brand-Safety Scorecard

Human-in-the-loop review against GARM standards keeps your brand out of unsafe content.

Transparent, Usage-Based Pricing

No minimums, no long-term contracts — just clear CPM-based pricing that scales with you.

Case Study: Podscale + Podscribe

Learn how Podscale used Podscribe's incrementality and pixel-based attribution to drive $3.8M in incremental revenue for DTC brands.

Read Case Study

Get Started in 4 Simple Steps

Step 1: Connect your pixel

Add the Podscribe pixel to your site in minutes to start capturing conversions.

Step 2: Add your campaigns

Import your podcast, streaming, and audio buys, or ingest them automatically from Megaphone, Art19, and AdsWizz.

Step 3: Measure & verify

Watch real-time attribution, verification, and incrementality populate your dashboard.

Step 4: Optimize

Double down on the shows and audiences driving incremental ROI, and activate SmartServe to act on what you learn.

Need help with setup? Reach out to us at partnerships@podscribe.com or simply book a demo.

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Ready to see what Podscribe can do for your brand?

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Frequently Asked Questions

How does Podscribe attribute podcast conversions?

Podscribe uses a pixel on your site plus household-level, multi-touch attribution to connect ad exposures to real conversions. It matches listeners to conversions across a dual-device graph, so you can see which shows, episodes, and placements actually drove sales, in real time.

What channels does Podscribe measure?

Podscribe measures podcast, streaming audio, YouTube simulcast, connected TV, and broadcast radio, plus display and video, in one platform. You get unified reach, frequency, and conversion reporting across your entire audio mix instead of siloed, network-by-network reports.

How is Podscribe different from network-provided reporting?

Podscribe is an independent, IAB Tech Lab-certified third party that does not sell media. Instead of trusting self-reported network numbers, you get verified impressions, real conversion attribution, and incrementality from a neutral source of truth.

Is Podscribe IAB-certified?

Yes. Podscribe holds IAB Tech Lab podcast measurement certification (v2.2, certified December 8, 2025), so its download and impression counts meet the industry standard and are comparable across publishers and networks.

How much does Podscribe cost?

Podscribe uses transparent, usage-based pricing with no minimums or long-term contracts. Podcast and simulcast measurement starts at $1.50 CPM (tiered down with volume), and streaming, CTV, and display from $0.50 CPM, plus a $250 monthly platform fee. Learn more.

How is Podscribe different from Podsights, Chartable, or Magellan AI?

Podscribe is fully independent and still operates as a standalone platform, while several competitors have been absorbed into networks. It combines attribution, incrementality, research, and planning in one place for a neutral, full-funnel view of audio performance.

Can agencies manage multiple clients in Podscribe?

Yes. Agencies use Podscribe to manage multiple clients with standardized, cross-client reporting and automated dashboards, saving on average 10+ hours a week while giving each client independent, verified performance data.

Is my data secure?

Yes. Podscribe is SOC 2 Type II certified and GDPR- and CCPA-compliant, with data hosted in US-based AWS infrastructure. Your data is used only to measure and improve your campaigns and is never sold.