INDEPENDENT · IAB-CERTIFIED · TERRESTRIAL & SATELLITE RADIO

Bring digital-style attribution to your radio campaigns

See what your terrestrial and satellite radio ads actually drive — visitors, leads, purchases, and app installs. Verify where every ad aired, then connect exposure to real conversions.

Podscribe makes radio feel digital, delivering proof and connecting verified airings to real world conversions, online and offline.

One of our clients saw

123%

MORE LEADS

radio vs. podcast

33%

LOWER CPL

radio vs. podcast

2x

ROAS GOAL

running a radio test

30 min call. See how top brands measure radio.

And what yours can too.

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Trusted by the Largest Brands, Agencies, and Publishers

Radio campaigns run across stations, markets, and networks, often without clear visibility into where ads actually aired, whether placements matched what you paid for, or how exposure translated into conversions.

The result: radio budgets that are hard to defend, markets you can't confidently scale, and a channel that looks weaker than it really is.

Radio’s problem was never reach. It was proof.

  • Reporting too slow to act on - traditional radio readouts take four weeks to four months to fully bake, so teams pull budget before a fair verdict is in.

  • Legacy tracking undercounts radio - promo codes, unique URLs, and call tracking miss in-car listeners who convert later through search or another channel.

  • Ambiguous attribution breeds skepticism - lifts in branded search or traffic get written off as noise, so radio keeps losing budget to channels that are easier to defend.

Podscribe changes that by combining verification and attribution into a single workflow, giving you both proof and performance.

Book a 30 min call

Prove what aired. Measure what it drove.

Podscribe is an independent third party that doesn't sell radio inventory. So the numbers you report are ones you can stand behind, whether you're presenting to stakeholders or clients.

Airchecks: Verification you can see and hear

Station logs aren't proof. Automated airchecks confirm exactly when your spot aired, where it ran, and which creative played — with a timestamped clip and transcript you can share with clients or publishers. Missed spots, late airings, and wrong creative get flagged before they cost you.

Attribution: Performance you can trust

Podscribe connects verified airings to real conversions, with a separate model built for each DMA, so you see local performance, not a national average.

Its spike-based methodology (similar to TV measurement) and Bayesian modeling measure true incremental lift, capturing in-car listeners who convert later through search — not just the few who use a promo code.

What can you see on Podscribe?

Performance by DMA, station, genre, daypart, and creative: Satellite vs. terrestrial, music vs. talk, national vs. local, all in one view

Per-DMA models: local lift, not a blended national average

Real incremental lift vs. baseline: separating radio's true impact from seasonality and your other marketing, not guesswork

Tracks visitors, leads/sign-ups, purchases, and app downloads: online and in-store

Weekly readouts that update in real time: optimize in-flight, not months later

One view across your whole audio mix: measure radio alongside podcast, streaming, and YouTube.

Client-ready reports: downloadable, with automated exports

Built for how radio actually runs

Works across every publisher and buying model.

✓ Terrestrial and satellite radio, including SiriusXM

✓ National, regional, and local buys

✓ Accepts agency, publisher, and third-party logs

✓ Integrates with Media Monitors and other data sources

✓ Automated ingestion, normalization, and analysis — upload once, results appear automatically

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Whether you buy radio or sell it, the proof is finally on your side.

  • For Advertisers

    The real cost of radio was never the spend. It was the long wait to learn if it worked. Podscribe gives you weekly reads down to the station, genre, and DMA, so you can shift budget while the campaign is live. Radio stops being the line item you defend on gut feel and becomes one you scale on evidence.

  • For Agencies

    Your clients hold audio to the same CPL and ROAS bar as everything else. Podscribe hands you independent, IAB-certified reporting validated against Media Mix Modeling, so radio results aren't "trust us," they're a second system confirming the first. You keep radio on the plan and prove it.

  • For Publishers

    Advertisers pull radio budget the moment they can't measure it. Podscribe lets you show them exactly what your airtime drove— verified airings plus attributed conversions, so your inventory competes on proof, not promises. Renewals get easier when the performance is on the page.

Why Podscribe?

  • Independent & IAB-certified

    Third-party verified measurement that both buyers and sellers trust. Your numbers hold up to any scrutiny.

  • Cross-channel

    Terrestrial radio, satellite radio, podcast, streaming audio, YouTube, and social in one measurement framework, so radio finally sits next to the rest of your audio mix.

  • One platform, end to end

    Verify, measure, and plan radio in the same dashboard you use for podcasts. No new login, no stitching together post logs and spreadsheets.

  • Post logs in, results out

    Send campaign setup and post logs from agency, publisher, or third-party sources. Podscribe handles ingestion, normalization, and analysis automatically.

Ready to Measure Radio like Digital?

See exactly which spots aired and what they drove, then turn every flight into a smarter next one.

See Podscribe in action. Book a 30 min call →

Proof, not promises.

Working with Right Side Up, Podscribe put its radio measurement to the test across data-centric fintech and SMB-software advertisers, and validated the results independently against Media Mix Modeling.

  • 123% more leads

     As compared to podcasts (lead-gen program)

  • 33% lower CPL

    Radio vs. podcast (lead-gen)

  • 2x ROAS goal

    Running only on NFL Playoff game days — with conversions continuing in weeks with zero spend

Read case study

What our customers say about us

Frequently Asked Questions

How do you measure the ROI of radio advertising?

Radio ROI is measured by connecting verified ad airings to the conversions that follow them, rather than relying on promo codes, listener surveys, or a marketing mix model that reports months after the flight. Podscribe's Enhanced Radio Attribution builds a model for each DMA and measures conversion lift against an expected baseline. You see which stations, dayparts, and markets drive visitors, leads, purchases, and app downloads, so you can report radio performance the way you report digital.

What is a radio aircheck?

A radio aircheck is an independent record confirming that a radio ad aired as booked, capturing the station, the time it aired, and the creative that played. It differs from a station affidavit or spot log, which is supplied by the same partner selling the inventory. Podscribe automates airchecks, pairing each spot with a shareable clip and transcript. Learn more about radio airchecks.

Does Podscribe support AM/FM and satellite radio?

Yes. Podscribe supports terrestrial and satellite radio, including SiriusXM stations, across national, regional, and local campaigns. It works across publishers and buying models, so a campaign mixing a national satellite buy with spot-market AM/FM is verified and measured in one place.

How is radio attribution different from podcast attribution?

Podcast attribution matches individual ad downloads to conversions with a pixel. Broadcast radio has no download to track, so Podscribe uses statistical modeling instead. The model analyzes how conversion activity changes after verified airings, and uses Bayesian methods to account for historical purchase patterns, seasonality, ad decay, and saturation. The result is incremental radio impact, reported alongside your podcast and streaming results in the same dashboard. See how Enhanced Radio Attribution works.

What do I need to get started?

You need three things: your campaign setup (stations, markets, schedules, and creatives), the Podscribe pixel or a data integration on your site, and post logs from Media Monitors, the publisher, or your agency. From there, Podscribe handles ingestion, normalization, and analysis automatically. Airchecks can also run on their own as a first step before full measurement.

How much does Podscribe radio measurement cost?

Radio attribution is priced as a percentage of monthly radio spend, starting at 6.00% for up to $150,000 a month and dropping to 2.50% above $1 million. Radio aircheck verification and monitoring starts at $5,000 a month, which counts toward the attribution minimum, plus a $250 monthly platform fee. See full radio pricing.
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