INDEPENDENT · IAB-CERTIFIED · MULTI-CHANNEL

Bring digital-style attribution to your audio campaigns

See what your podcast, streaming audio, and radio ads actually drive. Plan smarter, run tighter, and prove every conversion.

Podscribe connects ad exposure to real conversions — online and in-store — so you can finally measure audio the way you measure digital.

MAP out your next campaign with Podscribe

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Trusted by the Largest Brands, Agencies, and Publishers

Audio’s biggest problem was never performance. It was proof.

Podcast, streaming, and radio ads reach your most engaged customers, and they drive real results. But proving what they drove has always been the hard part. Promo codes and vanity URLs capture only 20–30% of listeners who actually convert, leaving 70–80% of conversions completely unattributed. And with 80.8% of U.S. retail sales still happening in physical stores, browser pixels miss most of the purchases your audio actually influenced.

The result: budgets that are impossible to defend, campaigns you can’t confidently scale, and a channel that looks weaker than it really is.

Source: Capital One Shopping

Podscribe closes the gap — measuring the full customer journey from ad exposure to conversion, across every channel and every device.

See what's actually working in audio.

Download the latest Benchmark Report

Plan it. Run it. Prove it. Repeat.

Great audio campaigns aren't one-and-done. They're a loop! Podscribe powers every stage of it: find the right inventory, control the buy while it's live, and measure the true impact. Each result sharpens the next plan, so every campaign is smarter than the last.

Measure
Activate
Plan

Measure Audio Like Digital

Prove what actually happened, with rigor, transparency, and independence. Podscribe is IAB-certified and third-party verified, so the numbers you report are ones you can stand behind, whether you're presenting to your stakeholders or your clients.

Attribution

Attribution Methodology

Real-time, pixel-based, multi-touch attribution that traces the full customer journey from ad exposure to site visit to purchase. Built on first-party data and household-level IP matching with a quadruple-device graph, Podscribe delivers industry-leading match rates across channels. No cookies, and fully GDPR/CCPA compliant.

  • Real-time & pixel-based
  • Multi-touch attribution
  • Household-level IP matching
  • Quadruple-device graph
  • No cookies
  • GDPR / CCPA compliant
Ad Exposure
Site Visit
Purchase

See your real audio ROI.

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Activate - Take Control of Your Campaign

The best campaigns aren't set once and left alone. SmartServe gives you programmatic-style control over any audio buy while it's still live, so you can shape delivery, targeting, and performance in real time instead of waiting for a post-campaign report.

SmartServe

SmartServe

Add real-time control to any audio buy by sending a single VAST tag — no re-buying required. Cap frequency across every publisher at once, retarget site visitors, suppress existing customers, target by episode, geo, device, or audience, and measure true incrementality with built-in holdout groups. Programmatic-style power on the direct and programmatic deals you already run.

Send One VAST Tag
Target & Control Live
Measure Incrementality

Controls in one tag

Cross-publisher frequency cap
Retarget site visitors
Suppress existing customers
Target by episode
Geo, device & audience
Built-in holdout groups
For advertisers

Optimize your existing buys

Targeting and optimization on the deals you already run, powered by intelligence from your whole channel, without the added tolls of a programmatic stack.

For publishers

A low-lift new revenue line

Traffic the advertiser's tag like any VAST creative, with approval rights on every campaign and full visibility into the targeting being applied.

Take control of your audio buys.

Book a Demo

Plan the Right Buy

Great campaigns are won before they launch. Podscribe helps you find the shows worth buying, forecast what they'll deliver, and turn last campaign's results into a smarter plan for the next one. Less guesswork, more confidence in where your budget goes.

Podscribe Planner

Podscribe Planner

The Planner shows you which shows will actually move the needle for your brand, ranked by net-new reach, brand affinity, audience overlap, and projected conversions. Filter, find similar podcasts, then build and share a custom plan your whole team can act on.

Ranked by

Net-new reach
Brand affinity
Audience overlap
Projected conversions
Filter Shows
Find Similar Podcasts
Build & Share a Plan
For advertisers & agencies

Find the right shows for every brand

Find the high-reach shows that fit each brand, back every decision with projected conversions, and turn plans into client-ready lists.

For publishers

Sharper pitches, backed by real numbers

Pick any brand and show them exactly which of your shows reach new listeners. Sharper pitches, backed by real numbers.

Plan your next campaign.

Book a Demo

Podscribe AI

Your Always-On Data Advisor

Most platforms hand you a mountain of data and leave you to find the insight. Podscribe AI hands you the answer. Think less “dashboard,” more “study buddy who already did the homework”, cutting analysis from hours to minutes. Just ask!

Why Podscribe?

  • Independent & IAB-certified

    Third-party verified measurement that both buyers and sellers trust. Your numbers hold up to any scrutiny.

  • Cross-channel

    Podcast, streaming audio, YouTube, CTV, radio, display, and in-app – one attribution framework across every channel and device, unified by a quadruple device graph for high-fidelity household matching.

  • One platform, end to end

    Plan, activate, and measure in a single system. No stitching together point tools or exporting into spreadsheets. 

  • Live in days

    A simple tag or pixel is all it takes. No heavy engineering, no complex integrations, and hands-on support from onboarding to reporting.

Ready to Measure Audio like Digital?

See exactly what your podcast, streaming, and radio ads drive and turn every campaign into a smarter next one.

See Podscribe in action →

Proof, not promises.

See how brands, agencies, and publishers use Podscribe to prove and scale audio performance.

  • CPG Pet Food Brand  

    From awareness to aisle. Tied podcast and streaming audio to 91K+ in-store conversions and $1.3M+ in offline revenue — proving audio drives real retail sales, not just website visits.

    Read Story →

  • Podscale (Agency / DTC)

    Incrementality that justifies spend. Used Podscribe incrementality testing to generate +$3.8M in incremental revenue for DTC brands, finally isolating podcast’s net-new impact.

    Read Story →

  • Füm (DTC, Regulated)

    Scaled 830% under FDA restrictions. Captured 70–80% of previously unattributed conversions, saved $100K+ in ad errors with automated verification, and scaled podcast ads 830% using SCOUT’s 25,000+ show database.

    Read Story →

  •  ADOPTER Media (Agency)

    From manual airchecks to full-funnel attribution. Cut tracking time 50–70% and uncovered 5× more client conversions by automating verification and measurement.

    Read story →
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What our customers say about us

FAQs About Podscribe

How do you measure the ROI of podcast advertising?

Podcast advertising ROI is measured by connecting ad exposure to actual conversions — site visits, sign-ups, and purchases — rather than promo codes or vanity URLs, which miss most buyers. Podscribe uses pixel-based, multi-touch attribution to trace the full path from ad to conversion across podcast, streaming, and radio, so you can report cost per acquisition and revenue the same way you do for digital channels.

What is incrementality in marketing?

Incrementality is the measure of how many conversions an ad actually caused — the extra revenue you would not have earned without it versus conversions that would have happened anyway. It separates true campaign impact from coincidence. Podscribe proves it with a range of control-group methods, from zero-setup synthetic controls to randomized user-level holdouts.

Is podcast advertising effective?

Podcast advertising is effective because it reaches highly engaged, loyal listeners and drives real conversions — but proving that impact takes more than promo codes, which capture only a fraction of the people who convert. With full attribution and incrementality measurement, brands can confirm the channel's true contribution and scale it with confidence.

Can you attribute in-store or offline sales to podcast ads?

Yes. In-store attribution connects audio ad exposure to verified offline purchases using retail data partnerships. Podscribe ties podcast, streaming, and radio ads to brick-and-mortar sales through integrations such as Shopify S2S, Affinity Solutions, and Ibotta, with SKU-level measurement across hundreds of retailers — so you can prove impact even when the purchase happens in a physical store. Read more.

Can podcast ads be targeted and retargeted?

Yes. Although podcast ads are traditionally bought show by show, ad-serving technology now allows targeting by audience, geography, device, and episode, plus frequency capping and retargeting of site visitors. Podscribe's SmartServe adds this programmatic-style control to any direct or programmatic buy through a single VAST tag, with no re-buying required.

How much does Podscribe cost?

Podscribe uses a progressive, usage-based pricing model for measurement and verification, so you only pay for the impressions you use, with no minimum commitments. For example, the first 2 million podcast impressions in a month are billed at $1.50 CPM, the next 3 million at $1.35 CPM, and so on. Streaming, CTV, in-app, and display impressions have separate tiers. There's also a $250 monthly platform fee to keep your account active. Because every advertiser's goals differ, Podscribe typically provides a custom quote to match business size and media mix. Learn more about Podscribe's pricing.